95 Email Marketing Terms You Really should know Today

Are you looking to build your e-marketing fluency?  An email marketing glossary of terms can help you like no other.

Chances are, you have come across a dozen of them already either in a social media post, blog, tweet or an ESP’s documentation. They are no alien terms, but just a branding lingo that needs a little professional navigation.

Email Marketing Terms to know

Email Marketing Foundations Course at Simplilearn.com!

Email Marketing is all about sending commercial messages to existing or potential customers through e-mail.




Acceptable Spam Report Rate

This rate, warns you against your chances of being reported as SPAM. For ex., more than 1 report out of 1000 emails is intimidating for your marketer’s reputation.

2. Acceptance Rate

This rate tells you the quotient of your emails that are accepted by our chosen mail server.

Don’t confuse this rate with that of your emails that finally enter inbox.

3. ALT Tags

– This part of the code contains text that describes the image.

4. Ad swap

– This code basically talks about an agreement between publishers who run each other’s valued commercial add for no cost.

Here the value is acquired through rate card, brand fame, size and quality of list etc..

5. Autoresponder

– This refers to what can be called a “drip campaign”. It’s an automated message or string of messages.

6. A/B Split Test

This code is used to optimize the conversion ratio of your email recipients. It works by splitting your contacts into two halves and sending different emails to each with a creative niche.

7. Above-the-fold

This code points in the first crucial part of your email or a web page that appears to your target audience without scrolling. This word actually refers to the common printing term for the first half of a newspaper above its fold.
More often than not, folds are not predictable in emails, as they are determined by monitor resolution, size, preview pane or any particular header placed by email servers.


8. Blacklist

– This highlights the set of IP addresses that are spam listed and hardly have chances to get to their targeted mailboxes.

9. Block

– This code refers to a serious email delivery problem. This term is used when no email from the sender gets through.

10. Bounce Rate

This code denotes to the delivery failures or bounces back quotient of your emails, soft or hard. A bounce rate of more than 5% is a matter of sheer concern.

11. Bulk Mail

This term denotes an email blast that is shot to a group of recipients with the same subject.

12. Behavioral Email

This code refers to a customization technique that optimizes the past behaviors of the recipients and sends bespoke messages to the target audience based on that behavior.


This is an abbreviated term for ‘Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003’. This law relates to the rules and regulations of email messages and the rights of receivers to opt for a non-compliance with the sender’s mail.

14. Clicks Per Open

This refers to the percentage ratio that is derived by dividing the number of clicks by that of the opened emails.

15. Clicks Per Delivered

This refers to the percentage ratio that is derived by dividing the number of clicks by that of the delivered emails.

16. Cost Per Thousand/CPM

This term highlights the cost that applies to a list of 1000. This cost is basically set by the list owner who sells it to the sender.

17. Click-Through-Rate/CTR

This measures the unique clicks of the recipients of a particular URL of your mail.

18. Conversion Rate

This denotes to the numbers of recipients who respond to your CTA in a promotional mail campaign by completing a particular task or action.

19. Complaint Rate

This show how many of your recipients have actually spam marked your emails.

20. Contact List

This term points to your “mailing list” whom you mail with a subscription request.

21. CSS

This code is an abbreviation for ” Cascading Style Sheets”. It is usually a markup language used for designing purpose for your emails and web pages.22> Confidence Level – This testing term shows up as a percentage ratio of your email marketing success milestone. It should vary between 95-99%.

23. Dedicated IP

This is the address that sends your mails exclusively.

24. Double Opt-In

This refers to a prescribed method of building a more genuine and cream email list. This method needs the subscribers to generally click or respond to a confirmation link to validate their opt-in.

25. Domain Keys Identified Mail/DKIM

This is an authentication tactic to boost an email’s authenticity ratio and deliverability quotient by linking a domain name to an email message.

26. Deploy

This is the technical way of saying “send” when you shoot a marketing email campaign.

27. Drip Marketing

This term refers to the automated email messages that reach their target recipients inboxes over an interval.

28. Delivery Rate

This denotes to the actual ratio of emails that finally get through the subscribers’ inboxes.

29. Dynamic Content

This email branding technique takes into consideration the recipient preference, geo-location and their past responses for swapping and personalization of contents into pre-set sections of an email message.

30. Email Service Provider/ESP

This is the company you choose to rely on for your email marketing hardware, software, contact list management, and email tracking.

31.Email Deliverability

Just as it sounds, this code emphasizes the ability to deliver an email to a subscribers inbox. You can easily improve this ratio by choosing a reputed ESP with a high deliverability rate.

32. Email Whitelist

This acronym simply refers to a list of approved IP addresses for delivering your emails. Just like the blacklist, a whitelist is too maintained by an ESP for blocking measure compliance.

33. ECOA

This code refers to a particular service that keeps a full track of all email address updates.

34. Event Triggered Email

This term is used for those marketing emails that are automatically sent to the potential subscribers based on a pre-scheduled event reminder.

35. Ezine/e-zine –

This term is not unusual,just another term used for the email newsletter.

36. Email Harvesting

This term points to a robotic process of collecting email addresses from various electronic media and compiling them into a database for selling them for promotional uses. But due to an increasing unethical use of this database, harvesting is forbidden by the U.S. law.

37. Email Analytics

This is a cluster of all technologies, algorithms, and metrics that together analyze email and its nitty-gritty.38> Email Sponsorship – This points to the particular space in a newsletter reserved by an advertiser for his/her paid ads.

39. Email Phishing

This term refers to the fraudulent emails sent by spammers asking for sensitive and critical information from their unknown recipients for unethical vested interest.

40. Email Queue

Ready and tailored mails waiting in the queue for their ESP to deploy are the code of conversation here.

41. False Positive

This is a situation when a whitelisted permission-based email accidentally flagged or filtered as spam.

42. Forwards-

This code refers to the ratio of the times your subscribers forward an email you send them to their circles.

43. Google Analytics

This term flags to the most widely accepted software from Google, which helps email marketers of all sizes track an mail interaction, recipient response and behavior on a particular website link.
And all for absolutely no cost.


This is an act of transforming the most inactive emails to the spam trap.

45. Gray Mail

This term is politely used to point to those email messages that are no more the subscription choices of their recipients but still not unsubscribed or spam listed.

46. Goodbye Message

This is the email message that automatically reaches every subscriber, who opts to unsubscribe from a particular newsletter. The adieu mail acknowledges the request and offers the last chance to subscribe in case the opt-out request was an accident.

47. Hard Bounce

This term denotes to the irrecoverable email delivery failure that happens due to reasons like invalid, extinct or blocked email addresses.

48. House List

Also known as the Retention List, this term refers to your permission-based list of email subscribers whom you can cross-sell, up-sell or market your brand. This is your permanent and priceless core list of clients whom you have acquired over a time-tested email marketing strategy.

49. Hygiene

This term talks about the process of cleaning and validating your subscriber database.

50. Honey Pot (spam honeypot)

– This code refers to an email address that acts as a spam antidote and identifies every spam sender.

51. HTML Email

– This kind of emails with markup language allows ample scopes of creativity and design in your emails. For ex., video embeds and email carousels can be added to HTML5.

52. IP Warmup

This means sending a deliberately increased number of emails from an IP address to build its reputation.

53. Impression

This denotes to a single page viewed by a single subscriber. This calculation is mainly used for advertising rate analysis.

54. IMAP

This code is the acronym for “Internet Message Access Protocol”. This helps access emails from an email server.

55. IP Address

The unique placement of numbers separated by periods to identify a computer on a network of computers. This address helps identify email senders all across the world.

56. Internet Service Provider/ISP

This is a company that sells internet access to company or individuals. It also offers email accounts and holds a bulk of mail addresses.

57. Inactives

This points to the ratio of your email subscribers who neither clicked nor opened your emails in a month or beyond.

58. Inbox Placement Rate

This denotes to a smart technique that reveals the percentage of your actual emails that really reach the inboxes of your subscribers.

59. Joint Photographic Experts Group/JPEG

This is a file format of images of your emails.


Joe Job

This term is used to refer spam emails where spammers disguise their identities by faking an email address of a genuine sender.

This is the lead-seizure page of your brand or service portal that is directly linked via your email’s CTA.


62. Linkrot

This talks about a situation when a particular link in an email message no more serves the purpose. It’s either because the website is no more or the landing page is not anymore supported by the site.

63. List Fatigue

– This talks about the retiring engagement of your email list of subscribers who have been mailed too often.


64. Multipurpose Internet Mail Extensions/MIME

This refers to an extension that allows sending various file formats using both HTML and text-only versions using the parent email protocol. It’s also known as “email sniffer”.

65. Multivariate Testing

This testing method puts variables in different combination to find out what works best to capture the audience through your email marketing venture.

66. Mail Bomb

This is a condition when a mail server is attempted to malfunction and shut down with an overload of emails that crosses its sending capacity.

67. MUA

This is an acronym for Mail User Agent.

68. MX

This is an acronym for Mail Exchange Record.

69. Nth Name

This term basically refers to a segmentation method of the main email list by its names for testing purpose.

70. Open Rate

The actual percentage of the opened emails out of the total sent in an email marketing campaign.

71. Opt-In/Subscribe

This refers to the decision of receiving emails from a particular brand by giving it permission and sometimes pre-defined areas of interests.

72. Opt-Out/Unsubscribe

This does just the opposite of opt-in as every email must contain a transparent way to unsubscribe when the subscribers decide to step back from your newsletters or promotional emails.

73. Onboarding

his talks about a clever marketing technique of introducing your brand USPs to your new set of email subscribers. Welcome emails are an example.

74. Personalization

Customization of your mail contents based on client data is crucial for the next level email marketing. For ex., including the subscriber’s first name in the subject line can increase the open rate.

75. Plain Text

– As this kind of formatting uses no markup in the email, the whole content of your mail comes in just the simple lines of texts.

76. Permission

This denotes to an implicit consent when a subscriber has personally requested to add his/her address to a marketing email list.

77. Pass-along

This term refers to an unknown recipient who receives your email newsletter forwarded from one of your subscribers.

78. Pretty Good Privacy/PGP

This is a software that can encrypt and protect your emails when they move from one workstation to another. It can also be used to verify your identity as a sender.


79. Read or Open Length

A method of measuring the time a subscriber takes to open an email.

80. Rental List/Acquisition List

This permission-based opt-in list of prospects can be emailed based on specific interests and priorities.

81. Responsive Design

This term refers to an email design that is compatible with mobile or any other device.

82. Reverse DNS

This method is used to catch spammers by matching an IP address to a domain name.


83. Soft Bounce

This bounce generally occurs when the recipient inbox is full or the server is temporarily unavailable.

84. Signature file/Sigfile

This is often added at the end of an email message as a tagline to talk about a benefit or CTA for an added marketing opportunity.

85. Sender Score

This decides your reputation as a sender with a rating between 0-100 in every outgoing mail IP address.

86. Shared IP

This term denotes a common IP address used by many email marketers. This is your option when you don’t want a dedicated IP address against an investment.

87. Triggered Emails

This refers to an automated pre-configured email scheduled by marketers on specific events like birthdays or anniversaries.

88. Transactional Emails –

This kind of marketing emails has higher chances of client engagements as they are not promotional in content, but purely responsive in nature. For ex., order confirmation emails are transactional.

89. UCE

This is an acronym for unsolicited, junk or spam marketing emails.

90. Uniform Resource Locator/URL

– This points to the very familiar web page address that starts with https://, then www (if not any other variation) and ends with a domain name.


91. video email

This kind of emails contains video files.

92.Viral Marketing

This term usually denotes a type of email marketing that is voluntarily steered through the goodwill of your subscribers when he/or she decides to spread the word by forwarding a piece of your newsletter to a fresh new client.


93. Welcome Message

This is the automatic message that is sent to the client every time a new subscriber email address is added to your marketing list.

94. Web Bug

– Also known as Web Beacons, this term refers to a software that tracks open rates of your emails by adding image tags to an HTML message.

95. Wearables

These refer to the smart devices next level to your smartphones. For ex., Apple iWatch and Google Glass are wearables.

The bottom line is, the list of email marketing terms will continue to grow as there is something new every day. However, the above ones are enough, for now, to keep you on top of your email marketing ventures. Time to give your ventures a head start.




10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something anonymously on Internet.

What is a landing page?

Landing pages are marketing tools – they are campaign-designed content pages designed to encourage users to take action. First and foremost, it is about increasing the conversion rate.

After clicking on a search result on Google or on an advertising material, the user reaches exactly this landing page, which contains all the information that the user originally searched for or expects after clicking on the advertising material.

What is a landing page?

A landing page is a page within your website where a visitor “lands” from an advertisement, an email or a promotional banner on your site, to take a desired action such as purchase, subscribe to a list, download a series of videos or sign up for a conference. The landing page is used to receive visitors instead of sending them to the home page.

An effective landing page clearly explains what the visitor will get and how to get it. It has no visible navigation menu, links to other pages or any other distraction that deviates from the desired action.

Landing page and its goals

The goals of a landing page are different for users and companies. The different goals result from the fact that companies offer content and users decide whether they consume it.

Landing page: users’ goals

User goals for using a landing page can be, for example:

•Registration for, for example, a webinar or service,
•Get information for example in the form of a white paper or the newsletter,
•Request test receipts for a product,
•Request an individual offer for a product.

Landing page: goals of the companies

Just like the users, companies are pursuing concrete goals with their landing pages. After all, these costs cause. Goals on the part of companies can be, for example:

•Generate sales through the sale of products and services (eg discount promotions),
•Generating leads through “trading” content against personal data (eg newsletters, competitions),
•Targeted control of visitor flows and user behavior in the shortest possible time from the landing page to the information expected by the user. That is, the scattering loss is minimized.

What types of landing pages are there?


When creating a landing page, you can focus on many actions for your visitor:

•Generate a lead
•Buy a product
•Book a service
•To arrange the first meeting
•Visit a real place
•Make a registration
•donate money

In essence, you can summarize these points in two major categories:

Lead generation – These are landing pages that focus on gathering contact information (mostly the email and the name). For this they use an input form as call-to-action. They are often used in B2B marketing.

Click-through – These are landing pages that a potential customer the offer before making tasty before him on through the sales funnel lead. For this they use a simple button as CTA. They are gladly used in the e-commerce area.

Key elements

Companies should appear on a landing page with a clear message, because the concrete goal is conversion. The site should therefore be lean and not overloaded, but clearly structured. In addition to a clean layout, you should also have an exact idea of the target group – because the landing page must immediately address the needs of the visitor in terms of content and arouse the willingness to want to deal even more closely with this special offer. The most important elements of a landing page are:

•Title – is the first element that leaps to the reader’s eyes, so it must be concise and captivating.
•Copy – the text (copy) of the Landing Page is important to understand the offer.
•Visual – the presence of a visual element, such as a photo or a video, is certainly recommended in an effective landing page.
•Call-to-action – an explicit and clearly visible call to action is essential for achieving the objective.
•Form (contact form) – if it is not a sales page, the contact form must be clearly visible.
•Lists – the list of benefits that the visitor will get by performing the objective action (purchase or completion of the form).
•Testimonials – it is important to reassure the potential customer / contact by including testimonials or reviews from satisfied customers.
•Menu (absence) – the navigation menu may represent an “escape route” for visitors, so in some cases it is good to delete it.

What is the difference between a landing page and a homepage?

Your home is there for it to give your visitors, who still does not know your business, in a short time a good idea of what it brings your business, what it does and what it uniquely makes. She should give him a nice overall impression. Ideally, there’s also a call-to-action for lead generation so your visitor does not disappear forever. In general, your home page is also overloaded with various distractions such. B. links. It’s just designed to invite you to browse.

Your landing page, on the other hand, has only one goal. Namely that the desired conversion is carried out. She has nothing that distracts from the actual action. Everything that distracts is like holes in a boat. As a result, you lose valuable attention and distract from the actual goal.

Your homepage should have many elements of a good landing page. But a homepage has several tasks. A landing page, however, only one . In the best case, you should therefore have a CTA on your start page that links to a landing page!

How do I use a landing page?


Users go to a landing page by clicking:

•on an advertisement in a search engine,
•on a so-called call to action on other websites or blog articles or
•on social media ads, such as Facebook advertising.

Depending on the intended action, this landing page must then include:

•a benefit / advantage argument that will make the visitor aware of what he can expect from the offer and what it will do for him (ideally in a short and succinct bullet point list – no more than five bullets),
•the call to action with the conversion goal,
•additional content that further explains the product or the target,
•if applicable, testimonials (user votes), which should be authentic and not 100 percent fake (see “Trust”),
•the response element as well
•Trust elements (consumer protection seal, privacy policy, etc.)

How is a landing page structured?

The landing page is the destination visitors reach when they click on a call-to-action in their blog post, newsletter, or social media posts. There it decides whether they give you their contact information or not. Therefore, it is best to optimize every single element of this particular web page for just that one goal.

The layout

A landing page should be clear, simple and clear so that it can be seen at a glance what the offer is all about. In order to avoid that the visitor is distracted from the only goal of the page – the conversion -, the creation of landing pages is generally done without elements such as page navigation, sidebars, and links.

The heading

On the Internet, the attention span of visitors is extremely short. Content is flown over rather than really read. The essential information on what kind of offer it is on a landing page should, therefore, be recognizable at first glance.

The headline is clearly the very first element of a page that catches your eye. Therefore, it is important that the headline describes the offer in question as clearly and clearly as possible. The reader has to know immediately: What will I get and what will I get from it?

The description of the offer

The short description text should take up the theme of the title and briefly describe the respective offer. The focus of the description text should be on communicating the benefits of the offer to the visitor. The question “What do I have of it?” should be answered as clearly as possible.

The use of pictures

Our brain processes images about 60,000 times faster than written text. So if you offer a free ebook, you can use the cover of the document for illustration. This is how (in the truest sense of the word) the visitor sees what he gets at first sight.

The form

The registration form is the central element of your landing page. Here it is decided whether a visitor becomes a contact or not. All elements of the page are only aimed at completing the form and converting the visitor. The form should therefore be clearly visible in the upper half of the page.

Consider the number of queried information: Visitors do not really want to reveal any information about themselves. Ask as much data as necessary but as few as possible.

For example, if you only query the email address, the conversion rate is likely to be higher than if you wanted to know your first name, last name, email, Twitter account, and the company website. On the other hand, with more information, you can, of course, create a more accurate profile of the potential lead.

It is important to keep the number of form fields in reasonable proportion to the information you need to minimize the risk of conversion.

The call-to-action button

Clicking on the button for submitting the form represents the last step in the conversion of the visitor. When designing the button, try to create a link to the offer and to use action requests. For example. “Download free whitepaper now!” instead of “Submit”.
15 tips for the perfect landing page

1. No navigation

Hide the main menu of your website. Your visitors should not just click somewhere else, but fill out the form on your landing page. Likewise, further links have lost nothing here. “Themes that you might like” or social sharing are on the Thank You page.

2. Meaningful title

Give your landing page a meaningful headline and subheadline. Similar to blog posts, the headline is often the first or last thing your visitors see. If it is boring or meaningless, visitors will immediately leave the site without completing the form.
Make a promise with your headline. For example, “How to read more books.” The subheading specifies your promise: “The World’s First Speed Reading App.” You Can Emotionally Emphasize Your Headline “Why Some People Can Read Up to 5 Books Per Week.”

3. Lists

We, humans, love lists. They are clear and memorable. Describe the key advantages in the form of bullet points and help your visitors quickly recognize why you absolutely need your offer (in our case an ebook ).

There are 3 golden rules for this:

•Tell Your Visitors Exactly What They Offer You
“In this eBook on Business Blogging, you’ll learn how to optimize blog posts to increase your website traffic.”
•Show your visitors why they should have this offer
“This ebook will help you turn customers into blog visitors.” (The offer must be so good that visitors would be stupid if they do not use it.)
•Tell your visitors what they need to do
“Fill out this form to download the free ebook.”

4. No buzz words

We know these sentences from the advertisement “Now and only for a short time!”. But we also learned to ignore you. Be honest and tell your visitors in a nutshell what he thinks about your ebook.

5. A/B testing

You should operate landing pages in several variants in parallel in order to be able to optimize them in the course of your campaigns. You can then use a measurement and corresponding analysis to determine which variant or combination of image, text, coloring/background and layout works best with which ads. This procedure is called A/B testing. If, over time, a clear winner variant has emerged, it receives the most traffic because it can be expected to generate the most conversions.


All this of course only if you want to convert your traffic into customers or sales. If not, you can save yourself the content creation, the ad design, and the target group definition and actually your entire website at the same time. The “emergency solution” of simply directing traffic to your own homepage has never proven its worth.

If you want to use online marketing methods such as PPC marketing or inbound marketing, landing pages are unavoidable anyway. With both methods, the helpful pages serve to generate leads. With the inbound method, they are used in the course of the customer journey to further expand the prospective customer relationship (“lead nurturing”).

Would you like to learn more about inbound marketing? Read all about the implementation of an inbound campaign using a concrete practical example – download the case study now!

A / B tests should not be haphazard. Before each test is a hypothesis, quasi a justification for the change with the expected result. A simple hypothesis could be: “A red form button converts 1.5% better than a blue one!”. During the tests different tracking solutions will help you again . They show you where to click, when someone leaves your landing page, and they provide you with key metrics for your KPIs (Key Performance Indicators).

On the basis of this information, you will continue to improve the performance of your landing page. The conversion rate is on average between 2-4%. With optimizations that can be increased even more. Really good landing pages can do a lot more here. After a few tests, you will be successful with your landing page and get a feel for how your target audience is ticking.

6. White space

Between the individual elements, you need room to breathe. Your landing page should look great, but not confusing. If you want to pay attention to an area, leave enough white space around it. This makes reading easier for your visitors and avoids a flood of information.

7. Photos

Use a photo that arouses the interest of your visitors. Photos relax the text and, if you are well-chosen, can trigger desired emotions. If you are looking for photos, you might be interested in this post.

8. Above the fold

A design rule that is no longer so serious is called “Above the fold.” What is meant is that the most important information should be displayed first, not just when scrolling down. But since we are now surfing with so many different devices (laptop, mobile phone, tablet), all of which have different resolutions, that hardly matters anymore.

9. Arrows / signpost

Make it as easy as possible for your visitors to come to your ebook. If necessary, use arrows and a giant button.

10. Form

The most important and at the same time most sensitive point of a landing page is the form. A common mistake is to get too much information right at the beginning. But let’s be honest: Who likes to give away too much information? The more information you query, the fewer visitors will complete your form. Our rule: Just ask for as much information as you need.

You should definitely ask for the following information:

•First and last name (obligatory)
•Email address (obligatory)


•phone number
•Company name
•Number of employees
•Corporate sector

Another rule is, the bigger the offer you make, the more information you can query. If you offer one-page templates for printing, the email address is sufficient. An extensive whitepaper or webinar should be asked about the company.

11. Call-to-action

Call-to-action, that’s what we call the button in the marketing language that a visitor has to click in order to get a download, for example. The Call to Action (CTA) should be clearly visible and above the fold (see above). He should express a clear call to action. For example, at the end of this post: “Learn useful tips for producing online content.” – Download Ebook Now ”

The color of your CTA should be in contrast to your remaining landing page. Our CTAs are mostly red or gray. The button should be prominently displayed on the page and not in the sidebar, otherwise it looks like a banner ad.

12. Thank You, Page, or Email

After your visitor has clicked the call-to-action, he either goes to a page where he can download the ebook, or he gets it emailed. We use the first variant, the so-called Thank You, Page.

The advantage: You get the ebook immediately with just one click. Emails often have a delay or they end up in the spam filter. For some customers, we also use the email variant. Especially if we notice that the form only wrong email addresses are given. It’s best to test both and choose the method that works best for you.

Example of a Thank you Page:

13. Privacy

Pay attention to the legal provisions regarding the storage and handling of personal data. Therefore, prior to submitting the form of a landing page, please alert visitors to your privacy policy. So you are legally protected.

14. Analytics

If you’ve met all of the above best practices, you should still test your landing page. We recommend an A / B testing, where you test over a longer period of time, two different versions, with different texts and elements. Pay attention to simple things, such as the color of the call-to-action. You will be amazed at the effects of some small changes.

The best indicator of a successful landing page is the conversion rate. The conversion rate is the percentage of how many visitors landed on your page, and how many actually submitted the form in relation to it. Your goal should be well above 30%. That means more than a third of the visitors who land on your landing page should actually submit the form.

15. Editor

There are several ways to create landing pages. It is important that you comply with the above best practices. Once a template is created, it is a few minutes’ work. The time can then be used for important things, such as matching headlines and listing the benefits.


Landing pages are among the most important components of the inbound marketing process. You are the linchpin on which decides whether a potential customer makes contact with you or disappears again in anonymity. It is therefore advisable to regularly put the effectiveness of a landing page to the test.

If you succeed in driving many visitors to your landing page – but the number of conversions is negligible – then you know it’s time to think about optimization opportunities.

10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something anonymously on Internet.

What is Email Marketing and How Does It Really Work?

Whether you intend to start a website, blog or any other online business, knowing how email marketing works are essential for the success of your campaign. It’s among the most cost-effective marketing tools for any online business.

This guide will help you understand what email marketing is and how it works. It will help increase your online attention, leads and also improve on sales. Read on to find out more:

What is email marketing?

This is a method of directly reaching out to current or potential consumers using electronic email as the primary means of commercial communication.

There are three reasons for sending an email:

I. Enhance relationship

Sending electronic messages can help build and enhance an existing relationship with both previous and new customers. This will encourage regular business with clients as a result of loyalty and trust.

II. Sale and advertisement

It can also be sent to customers to inform and convince them to purchase products. Similarly, merchants can use this means to advertise other companies’ goods and services besides their own.

III. New customers

If people have just subscribed through your website or blog, emails are the best to introduce them to your products and services after a warm welcome.

Benefits of email marketing

Why is this kind of marketing better than traditional marketing forms? Why does it have the best returns on investment? Here are a few reasons:

1. High return on Investment (ROI)

The Return on investment for email marketing increases every year. This means that it’s the most effective marketing strategy due to its continued increase in returns.

2. Low cost

How much does it cost for mainstream marketing? A lot of money, isn’t it? Newsletters are advantageous because of their low cost since they don’t require postage, print, billboard exposure, television channels or magazines. It only requires you to invest in a software that automates, tracks and evaluates emails.

3. Instant impact

A business that uses newsletters for advertisement will begin seeing results within a very short time. For instance, a 24-hour deadline sale is a great way to create urgency in customers as well as convince them to take action immediately. Other business will have to take a while before they make sales.

4. A targeted audience

This kind of marketing allows you to customize it so you can send messages to subscribers who meet given criteria. You can send newsletters to people living in a given region of the country while excluding others. You can also send more messages to a group of people who have shown interest in a given good/service hence improving the engagement rate.

5. Easy to get started

You don’t need a lot of resources to start and run a successful campaign. For example, you don’t need special images, videos, logos or fancy templates for a successful campaign. Instead, you only have to utilize the information you write, i.e., simple plain text.

6. Easy to measure

This means that it’s easy to tell where you had earlier made a mistake. This is because most email software can help track open rates, conversion rates, and click-through rates. This makes it easy to spot a problem and seek measures that can solve it.

7. Global audience

Although social media can also help spread your message to a lot of people globally, you can’t tell which people like and read your content. However, emails can allow one to send advertisement and any other information to a specific group of individuals throughout the world.

8. Easy to share

If one has great offers, promotions, and other deals, subscribers can easily forward the messages received to their friends and family members at just a simple click. Within a short period, your products and services will be known to a lot of people due to brand evangelism.

Best email marketing practices

You need to implement practices that will boost your marketing campaign. Some of these practices include:

. Avoiding spam content

It’s worth knowing that subscribers often punish newsletter senders by making any unsolicited email content as spam. Whenever you have this, you will begin getting a bad reputation with filters.

How can you avoid spam content?

Send content to subscribers who knowingly joined

This is key since you will be communicated to an audience that is well aware of your newsletters. This means that you need to avoid buying a list and then sending them information about your products and services. This is because they don’t know you and they might not be interested in any of your information due to various reasons.

Quickly welcome new subscribers

As a marketer, you need to take the shortest time to contact your subscribers. In case you take long to reach out to your new subscribers, they will mark your email as spam since they may not remember signing up for it. In short, send automated welcome emails to new customers within 24 hours of their subscription.

Avoid spam words

There’s a list of obvious and notorious spam words and phrases that spammer and online scammers love to use. Such buzz words include 100% free, apply now, earn extra cash today, etc. Avoid such words in your newsletter.

Do a spam test

Most email marketing service providers will allow marketers to tell if their content contains spam and after that come up with ways of prevention.

Personalize information

Spam filters check to ensure that you really know the person you are sending an email to. Therefore, you can avoid spam by personalizing your content. Personalization is an effective way to increase your newsletter open rate.

Use your company’s domain

Any serious marketer will send emails using their reputable company address. For instance, use addresses like wgproducts@WGCompany.com instead of @hotmail.com or @gmail.com


Before sending any campaign, ensure you test it to avoid broken links or any other missing information. Send yourself one or two test campaigns to ensure everything looks and works the way you want. You can also use Mailchimp’s test and preview tools to check if images load, button, and hyperlinks work correctly.

Track open and click Rates

Always leave your click and open tracker tuned on by default. This will help you analyze whether your clients love your campaign content or not. It will show you the kind of campaign your readers like and also help you take measures to modify your future emails.

How email marketing works

Getting Started

Before you begin collecting subscriber addresses, you need to take time and think about the strategy you intend to use.

Planning and creating an email marketing strategy

You need to learn how to create effective emails that people will want to read. Remember, clients receive over 100 emails a day. Hence, if yours isn’t created well, it will not be read, or it will be sent to spam.

Here are 4 ways to a great marketing strategy

How do you plan your campaign to help your business? It’s always crucial to know the purpose of your newsletter campaign. This will help you set attainable as well as measurable goals.

Also, if you are still starting, focus on building your brand and growing your subscribers.

Define your audience

Learn and understand what your future subscribers or buyers want and after that ensure your campaigns meet their needs.

 Make a schedule

How often do you want to contact your subscribers? Understanding ts will inform your customers about how often they will be receiving your newsletters. This will build your trust since they will stick to your consistent schedule

 Choose the Campaign type

Take time and learn the different types of campaigns that are available. Sometimes campaigns can be overwhelming due to difficulties in decision-making. For instance, what products should you send your clients first? Should your newsletter be sent monthly or weekly?

 Building your subscriber list

An active and well-engaged list of customers is important for a successful business. However, the most important part is having the right subscribers rather than many subscribers. You need the customers who are interested in what you share.

To attract quality prospects as well as increase your list, use the following simple steps:

Ssign up forms are used on marketer’s websites to collects email addresses of people who wish to receive newsletters These forms also allow the marketer to get the prospect’s information such as geographical location, name, likes, etc.

They occur as pop up boxes displayed on a website or may be located on the header or sidebar of websites. You need to convince and urge your website visitors to sign up because of your awesome newsletters, offers, gifts, information and many more.

There are 4 different types of sign up forms:

• Static sign up form

• Pop up form

• Notification bar form

• Slide-in form

Writing engaging information

The first step to writing valuable content is always keeping your prospects in mind. Note that the only way to attract and maintain your prospects is by consistently providing them with valuable information. Some of your subscribers may not know what they are getting when signing up.

Therefore, ensure your content responds to any questions that may arise from a previous or new customer. The more effective your information will be, the more the click and open rates. This will build loyalty for your blog and general business since you are always addressing the concerns of your subscribers.

There are several types of emails that you can send to your prospects. They include, Follow up, broadcast, welcome and confirmation emails.

How do you write engaging content?

Below are two ways to ensure your information is engaging:

 Writing subject lines

Brainstorm on the very first impression you would want to create in your customer’s mind when they first see your newsletter. Even if your newsletter has great information while your subject line is not good, very few people will read it.

Although there is no exact way of writing an amazing subject line, here are a few ways to ensure it always looks awesome:

• Be clear and concise

• Create a sense of urgency

• Keep the subject line short

• Be specific

• Ask a question

Writing personalized information

We all love it when we are addressed by our names. Also, subscribers love it when they know marketers have their interests at heart. Ensure you address your subscribers by their names in the subject line as well as in the body, whenever possible.

Designing beautiful information

Even though people see this as a daunting task, it’s a very simple one to carry out. However, you can also use the many templates provided in marketing platforms to create an elegant design. Some of the best designing practices include; avoiding layouts that have more than a single column, breaking up texts with images, using color schemes that are similar with branding and featuring essential content at the top of your newsletter.

 Schedule and Send

Schedules your content by choosing the exact date and time for sending. Do some research on the optimal send time to determine the best time and date of execution. Besides, use specific segments or targeted messages to send hyper-relevant information to your audience.

Review and analyze performance

Analyze and review your newsletter performance by finding out its weaknesses and identifying ways of improving the message sent to customers. This is simple to tell because there are reports that can tell you if your emails have a positive impact on your subscribers. They include open rate, click-through rates, unsubscribes, traffic, sales, revenue per email and deliverability.


In general, email marketing is among the simplest and the most cost-effective ways of building and running a successful online business. All you need is to set your goals, launch your marketing strategy and get started. Simple, isn’t it?

There are a lot of individuals out there who are ready for your products and services. You only need to build your global community and deliver the kind of content they require.




10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something anonymously on Internet.

What do I Actually have to Write to my Email Subscribers?

Do you wish you knew how to write more engaging and compelling welcome email copies for your new list of subscribers? Perhaps, this is in every email marketer’s wish list.

Sometimes it can be very overwhelming to decide what and how to write a message that will prompt your subscribers to want to take action.

Whether you’re getting started or you recently sent out a few copies, you should never get stuck that email content. Remember, that first copy you send plays a huge role in painting a big picture in the eyes of your audience.

Perhaps, your welcome email is what sets the tone of your entire relationship and will determine whether they’ll continue wanting to read, click or open your messages. It also encourages new members to join and engage with your business.

FREE DOWNLOAD: Email Marketing Planner:

Email marketers write differently. However, content is king and this is why those who get dozens of shares, comments and likes from what they write invest much energy, time and dedication into the quality of content they pen down.

However, what separates great writers from normal writers? The answer is the understanding and relationship they have with their audience. But before that, how do you write your first welcome note?

Writing your welcome note

Find a tone and write a warm introduction that reflects the personality of your business. Thank your new subscriber for showing an interest in your company. Something straightforward can work here. There’s no wrong route to writing your welcome note provided you make it conversational and suits the voice of your business.

A word of thank you’ is powerful when included in your note. It adds some humanity in your message and tends to build brand loyalty.

It shows you appreciate your members and have a positive feeling towards them. You can go ahead and use their first names to show some personalization. This helps you to win their attention and even enhance your level of engagement.

Additionally, in case you promise them something (an incentive) for signing up, then your note should deliver it otherwise you might piss them off, lose trust and even frustrate them. One excellent way is to promote a lead magnet such as a checklist, how-to guide or even an eBook.

Set Objectives

By letting your members understand what they expect from your business, you can improve and even build a stable relationship. Tell them the type of messages you’ll be sending to them. It could be a weekly newsletter, offer, tech or newly introduced products.

Certain groups of people don’t want to be taken by surprise especially with the content you send them. It not only increases your unsubscribe rate but also elevates your chances of being marked spam. Let them feel excited about what you’re to provide them.

If possible, you can ask them to whitelist you. If they can add you to their address books, then it will be easy to improve the deliverability of your messages.

You also eliminate the chances of being filtered to the spam folder. Since they are new, you can show them instructions on how they can whitelist you.

Contact Information Makes you Visible

Including contact information and vital links to your social media channels can allow your members to reach you quickly. Make it easy for them to reply to your messages, chat or call you. This helps to build your relationship and improve the bond. If they love the content you send them, then it means they want to hear and read more on your social media channels as well.

Reinforce those Perks

It pays to reinforce the decision of a new member to join your list. The easiest way to do it is by offering a quick perks list. Tell they why joining your group is the best decision they’ve made. Explain to them the benefits of doing so in quickly digestible points.
Offering them a deal also does wonders. Something like a gift or discount can create a goodwill between them and your business.

Have a clear CTA

A clear call to action is the most important feature of your first message. Give your note a clean look with proper décor and then end with a vivid CTA. The button can be hyperlinked to inspire the recipients and prompt them to act instantly.

In case you’re asking your new members to join so they can learn more about your products or business, then remember to shine a spotlight on your service or products with beautiful images. Convince them to take action as you showcase your products most appealingly.

For a service-based business, compelling and emotion-arousing photos can do well. It can be a picture of a happy and satisfied customer, team or volunteers. You can also consider using before and after pictures with clean and straightforward complimentary colors and graphics.

What about Mobile Friendliness?

Do all your members use desktops or laptop computers? Probably No. why not consider mobile friendliness? A practical note not only has to look good on a desktop but should also display pretty well on a mobile device.

A study done by Adobe’s Digital Publishing Report shows that about 79% of all smartphone users prefer using them to view their emails. It means creating a mobile-friendly version of your note is paramount. All members of your group should be capable of viewing your note properly regardless of the device they use. Create responsive messages that are clear, easy to read and feature a CTA.

Apart from a welcome email, other types of emails you can write include broadcast, follow-up, recycled, free consultation, free preview, unopened resend and How can I Help You message.

Writing a Broadcast email

A broadcast message is a single note that is sent to multiple recipients at the same time. It is the right option for sending messages that need frequent updates. You can schedule it for a specific time and date so that everyone receives it. Such messages are great for delivering business news in case you want to announce a new product, keep your readers in the know or promote a limited-time sale. There are endless possibilities on what you can write on this type of message.

New Product Updates and Releases

Whenever you plan to launch a new product in your production or sales line, this type of message enables you to spread your big announcement and reach out to your target audience quickly. The message should elicit some buzz and even make your readers get excited about the new offers you bring them. Tell them about the problems your product will solve, how they’ll purchase, availability, value it will deliver to them among other vital updates. In the case of visual products, show them in the form of colorful pictures.

Promotions and Limited-time Offers

These messages should have some sense of urgency in them. Advertisements and sales that have expiry dates should be capable of promoting your audience to click and open as soon as they receive. The content to include in these types of messages include a definite timeframe, the incentive they get if they quickly open the message and call to action on how they can place an order. Timing is vital when it comes to promotional messages. Additionally, they don’t have to be complicated or lengthy. Skimmable content helps readers to find what they’re looking for without necessarily reading the entire message.


Most marketers send weekly, bi-weekly, and even monthly newsletters to their audience to keep them updated on the latest trends and events happening in the industry. While these messages are highly versatile, it can be easy to get confused about what to write.

Among the popular options, you can consider include company culture, news on customer or team member of the month, industry news, upcoming events or new methods of using a product or service.

If you can tell your audience how well your business is doing in the local community, then go ahead and give them a glimpse of the same.
You can also think about writing something on how customers can better utilize a service or product to simplify or solve some problems and more.

These are important in various situations. It helps you to communicate and consolidate a relationship between you and your recipients. Remember that this letter is written during the early stages to help create a strong bond. To write a better follow-up, you can;

• Re-iterate your business’s attributes and positive dimensions of every new relationship.
• Include new insights to improve your appeal
• Do it within a short time preferably 24 hours or less than two days after a new member signs up.
• Show them the next steps and what you plan to do. Avoid any negative sentiments in your letter.

Recipients can respond to your message, but not all of them will do so. It often depends on how well you draft your letter. Below are the tips you can consider to help you come up with something better.

• Decide on your goals. Be goal-oriented. Decide whether you want to arrange a meeting, provide more information or close a sale.
• Reference your previous messages. Play around with the minds of your recipients. Make them feel you’re not new even if they forgot your first letter.
• Explain the reason why you’re sending them a message. Here, be concise and direct
• Include a CTA then close your message.

Recycle Message

Repurposing of content is a common thing among bloggers. It means taking existing content and creating it in an entirely different style to optimize its reach. It can be transcribing a video and then writing it as a blog post, converting a post into an eBook or podcast episode and more.

The secret here is that you’re not making the content appear new but giving your audience a better way to enjoy the content. It doesn’t matter whether you have thousands of followers or just a few. Giving them a unique style and format of reading your content can make some of them even love it more. It eliminates the burden of having to create new content every time while still adding value to your readers.

Free Consultation

You can never lack something to tell your audience. Think about giving them time to make a consultation. A free consultation can help create a real and long lasting relationship with your customers.

Through consultation, you get an opportunity to understand your audience better, deliver more value and build a strong pool of references for testimonials and case studies. Such testimonials can help attract new members to join your group.

Although consultations can consume time, you can still limit them and reap maximum benefits. Set a clear and substantial outcome to every consultation you offer and let your audience apply for the free consultation service. Consultations can give you a chance to answer personal questions from your followers. The most engaged readers are the ones that will deliver the top benefits to you.

The Free Preview

Previews are great in helping people make informed decisions. Sometimes they even make one get excited about something to come. You can create previews for product launches, giveaways, webinars and even blog posts. A show of your content can help you accomplish a lot of things such as:

• Getting your content on the radar of target audience. They’ll not want to miss your offer and will be waiting for your message to hit their inboxes.
• You raise critical questions in the mind of your readers that they’ll want to get answers.
• You get time to clarify the value of the content you plan to deliver even before you complete creating it.

The Unopened Message

Not all the messages you send out will be opened and read. A percentage of them will go unread. A low open rate can be disheartening. Is it possible to resend a message announcing your recent blog post to those who didn’t open your message? Do you think you’ll be bothering them? Perhaps not. If you can manipulate the subject line, opening sentence and keep the other parts intact, you can improve your open rate.

“How Can I Help You” Message

Even if you’ve lacked what to write, you’ll never forget about asking your recipients how you can help them in a message. Ask them about the type of help or assistance they might need from you. Although it might sound strange, it works a long way in improving the bond between you and your readers. Keep your question open-ended and let them give you their suggestions.

Bottom Line

An email is not only a powerful marketing tool but also an excellent way of connecting with your audience. Writing an engaging piece doesn’t mean you have to spend too much money, time and effort. It only requires your creativity, understanding of your readers and knowing your business goals. The above is a detailed guide to help you write better emails to your audience.



What to write in your emails


10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something anonymously on Internet.

How to Create An Effective Email Newsletter For My Business?

The success of your email marketing campaign depends on how you design your newsletters. Good newsletters can create awareness and also build your brand.Email newsletters can also help your business build strong relationships with the subscribers. The following points will help you create stunning newsletters that can increase your customer base.

Know your audience

Having background information of the readers is important. Ensure that you understand their expectation and the reason why they subscribed. This will enable you to send customised newsletters that will cater to their needs and interests.

Keep it short and simple

Long and wordy articles can overwhelm your readers. Write catchy and concise introductions that will lead subscribers to your website if they want to learn more.

Each content block should contain a sharp and clear call to action such as “Learn more” that will entice them to click.

Make your newsletter easy to read and uncluttered by leaving enough white space. Also, include customized graphics in your newsletter.

Be relevant and informative

Your newsletters should be educational and exciting. Irrelevant content will make your subscribers to delete your emails. They may even delete further newsletters without opening them. Informative content that you may add on your email newsletters includes blog updates, interesting facts, events and dates to remember, photos, infographics and resources.

Include offers and promotions in your newsletter

People will read and sign up to your newsletter if you give them exclusive promotions. Customer offers will provide them with a reason to open your email. Offers and promotions can include online resource, free trials and discount on your products. Offers also encourage list building and may also improve sales.

Write compelling subject lines

The subject line will decide if someone will open your newsletter. Dull and unclear subject lines will make people not to open your email no matter how amazing it is. Your email subscribers should know what the newsletter contains without opening it. Keep it brief, snappy and also convey the benefit of your newsletter to the reader.
Come up with witty, eye-catching, inspiring and funny subject lines that will hook readers at first glance.

Avoid phrases and excessive punctuations that can trigger spam alerts. Ensure that you write good pre-headers since they are like secondary subject lines. A good header is important because it is the first thing that people see. Design a header image that not only displays your brand identity but also creates a connection with the customers. Ensure that it has proper spacing, sharp contrast and a clear message.

Include a call to action

A clear call to action will enable your recipients to know precisely what you want. Create CTAs that will encourage readers to take action. Links and instructions should be clear and visible. The links should direct your readers to a relevant landing page and not the homepage of your website.

Also design your CTAs with colour, size, and elements that will prompt your customers to take action. Remember to include a “share” option in your call to action.
Time and schedule your emails
Send your newsletters regularly and consistently to help readers know precisely what to expect.

You can determine the day and time that your emails perform better. Follow a schedule that gives you high open and click-through rates. Remember to update current promotion and offers and provide up-to-date information.
It is recommended that you send a maximum of four emails per month. Choose a frequency and stick to it.

Make it personal

You can make your email personal by addressing subscribers by their names. Modern email tools allow the use of shortcodes that will later be replaced by the receiver’s name when the email is sent. Your subscribers are likely to respond if you send them specific newsletters.
Segment your e-mail based on behavior and demographics. Provide links that will direct customers to their loyalty rewards account.

Focus on the design and layout

You should come up with a design template that meets your marketing and business requirements.E[-mail marketing services such as Constant Contact and MailChimp enables you to create and save your templates. Ensure that your template has a professional look by including the company logo, font style, and colours.

Let them unsubscribe easily

It is normal for someone to unsubscribe from your e-mail list. You should not make it hard for a person to opt out since they can flag your emails as spam. Let the readers unsubscribe easily if they want by making the opt-out link visible and easy to find.
Being in the spam folder will reduce your open, delivery and click-through rates. A simple unsubscribe process will keep your list healthy.

Reduce the promotional factor

The intent of sending a newsletter is to promote your product and brand. But overdoing it will make your customers lose interest. Focus on being educational by telling your subscribers why certain styles and materials are popular. This will help build trust. Also, tell a story that will bring personality to your brand. Focus on helping your subscribers by providing relevant and valuable information.

However, it’s still okay to promote your products and services as long as the promotion is not blatant. Your newsletter content should be 10% promotional and 90% informative.

Test your newsletter

Test different aspects of your emails such as call to action, images and subject lines. If you have low open rates, try to change your subject lines.M ake sure that your e-mail is readable on different devices.

A/B testing enables you to know the version of your email that performs better. Your emails are not worth if subscribers aren’t opening them.
Create auto-responders
Automate follow-up email series to keep the conversation alive. It will help you engage your customers and convert prospects into buyers.

Auto-responders also nurture leads by building relationships. Offer valuable insights, information and also help them make good decisions via automated email series.
Creating an effective and presentable e-mail newsletter may seem impossible. But, one should deliver relevant and interesting contents, creative subject lines and a good design and layout to realize a successful marketing campaign.




10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something anonymously on Internet.

Review: The best password managers for PCs, Macs, and mobile devices

Thanks to a continuous barrage of high-profile computer security scares and reports of cloud-scale government snooping, more of us Internet users are wising up about the security of our information. One of the smarter moves we can make to protect ourselves is to use a password manager. It’s one of the easiest too.

A password manager won’t shield you against Heartbleed or the NSA, but it’s an excellent first step in securing your identity, helping you increase the strength of the passwords that protect your online accounts because it will remember those passwords for you. A password manager will even randomly generate strong passwords, without requiring you to memorize or write down these random strings of characters. These strong passwords help shield against traditional password attacks such as dictionary, rainbow tables, or brute-force attacks.

Many password managers allow you to automatically populate your password vault by capturing your Web logins using a browser plug-in and allowing you to store these credentials. Other options for populating your password database include importing an Excel spreadsheet or manually entering your login information. Further, using these stored credentials is typically automated using a browser plug-in, which recognizes the website’s username and password fields, then populates these fields with the appropriate login information.

Although several browsers offer similar functionality out of the box, many password managers offer several benefits over the built-in browser functionality — including encryption, cross-platform and cross-browser synchronization, mobile device support, secure sharing of credentials, and support for multifactor authentication. In some cases, usernames and passwords must be copied from the password manager into the browser, reducing the ease of use but increasing the level of security by requiring entry of the master password before accessing stored login information.

Some password managers store your credentials locally, others rely on cloud services for storage and synchronization, and still others take a hybrid approach. Some of the options using local storage (such as KeePass and 1Password) still support synchronization through Dropbox or other storage services. Deciding which password manager is best for you will come down to features and ease of use, as well as to whether you’re comfortable storing your passwords on the Internet.

If having your critical data stored in a cloud service worries you, then KeePass, 1Password, or SplashID Safe (sans SplashID’s cloud service) offer the top options. If you trust cloud-based services with your passwords and believe they will protect your data using good security practices and encryption, then LastPass, Dashlane, or PasswordBox are your best bets.

In my judgment, KeePass is the best of the options using local storage. The fact that it’s open source, free, and complemented by countless plug-ins adds up to a very flexible option. With the right combination of plug-ins, KeePass can be made to do almost anything you could require of a password manager. My favorite cloud option is LastPass, primarily due to its low cost and the consistent implementation of features across all of the clients. Each LastPass client I tested was easy to work with, stable, and remarkably uniform from a usability perspective. Additionally, the fact that a LastPass Premium account is all of $1 per month makes it an extremely compelling option.

But one of these other options might suit you better. Really, you can’t go wrong with any of these password managers.


1Password is the brainchild of AgileBits, maker of the popular Knox encryption tool for OS X. Unlike Knox, 1Password offers support for multiple platforms, including Mac, Windows, iOS, and Android.

Like KeePass, 1Password uses a local file to store encrypted passwords. AgileBits does not provide a cloud service for synchronization with mobile devices, but 1Password does support synchronization of the password vault using Dropbox (all platforms) or iCloud (Mac and iOS only). 1Password also supports synchronization over Wi-Fi between Windows, Mac, and iOS clients. Because the 1Password vault is contained in a single file, you gain the convenience of a portable password vault without having to store your passwords on the Internet.

1Password clients allow you to create and maintain multiple password vaults. Multiple vaults can be used to share some of your passwords with another family member or co-worker. Secure sharing between 1Password clients is supported, giving you a method to transmit a login (or any sensitive information, such as a credit card number or the answer to a website’s security question) to another licensed 1Password user over an encrypted channel. Emailing login information in plain text is also supported, but this information is only as secure as your email traffic.

1Password now provides a number of different tools that analyze your passwords and the services they secure in order to identify potential vulnerabilities. Though many websites have patched the Heartbleed vulnerability by now, 1Password takes the precaution of comparing your last password change for a site against the date the site’s server was patched. If your password hasn’t been changed since the patch, 1Password will encourage you to protect yourself through a password change. Potential areas of concern such as duplicate or weak passwords are also identified.

The cost of using 1Password is markedly different than cloud-based password lockers. Users must purchase clients for each platform they intend to use, costing more up front than a subscription service, but potentially saving money in the long term. 1Password for PC or Mac cost $49.99; the Mac-plus-PC bundle runs $69.99. Both the iOS app and Android apps are free with an in-app upgrade to the Pro feature set for $9.99.

My biggest concern with 1Password has to do with feature parity between the Mac and PC versions. Currently both platforms offer similar features, largely due to a massive update to the Windows version mere days before publication of this article. Previously, features such as secure sharing or Wi-Fi sync were nowhere to be found. AgileBits has made good on promises to bring these features to all platforms, but if you’re primarily a PC user, the lag may be cause for concern. Regardless, 1Password is a strong password manager. With AgileBits’ strong ties to the Apple community, this is particularly true for Mac and iOS users.


Dashlane toes the line between cloud service and local password manager in an attempt to answer every security concern. You can store your password database on Dashlane’s servers and take advantage of synchronization across devices, or you can store your password vault locally and forgo synchronization. It’s your choice.

If you store your password database in Dashlane’s cloud, your master password remains with you only. Rather than storing a hash of the master password on its servers, Dashlane claims to use your password merely to encrypt and decrypt the data locally. For this reason your password database on the Web is read only, and changes can solely be made on a client.

Authentication is performed against devices that are registered with Dashlane through a two-step process, incorporating your master password and a device registration code sent via email. Two pricing tiers are offered for Dashlane users. A free account allows access to your passwords through a single device of your choice. Premium accounts, which cost $39.99 per year, let you synchronize your passwords across multiple devices, perform account backups, share more than five items, give you access to the read-only Web app, and entitle you to Dashlane’s customer support.

With Dashlane, retention of your master password is critical. The company states that it is unable to perform password recovery in the event of loss, a necessary side effect of its decision to not store a copy of your password in any form. Two-factor authentication is also supported through the use of Google Authenticator. Support for two-factor authentication must be enabled through the Windows or Mac client and can only be used on Internet-connected clients.

Dashlane’s team features allow you to securely share login information with other Dashlane users, providing them with an appropriate level of access to the information. Shared items can be provided with limited rights, which restrict the ability to change permissions or reshare an item, or with full rights to the data. Dashlane also offers the ability to designate emergency contacts, making it easy to allow family or co-workers access to critical accounts or information in the event of an emergency. The data shared with an emergency contact can be fine-tuned in order to only provide certain information to specific contacts.

Because Dashlane attempts to be a hybrid of a cloud-based and local password manager, it isn’t as full featured as other cloud offerings, and it may not win over customers fearful of cloud services. However, Dashlane has been able to accomplish something truly remarkable through no small amount of ingenuity and attention to security precautions. Before you dismiss Dashlane because it’s a cloud-based service, take a look at the company’s security whitepaper, which details the concepts and security practices it has implemented.


A mature open source project (GNU GPL version 2), KeePass is a free password management solution for Windows, OS X, or Linux, running natively on Windows and requiring Mono for the other platforms. Many of the benefits of open source software are prevalent in KeePass, including ports to other client operating systems and a robust plug-in ecosystem. With the extensibility offered by plug-ins for KeePass, you can change the encryption algorithm, automate logins through your browser, integrate an on-screen keyboard, or even create scripts you can run against KeePass.

KeePass was designed to store a local copy of the password vault. Cloud backup and support for synchronization across multiple devices are obtained through plug-ins that work with the likes of Dropbox, Google Docs, and Microsoft OneDrive. A side benefit of a local password database such as KeyPass is the ability for multiple users to share a database or for one user to keep multiple databases, sharing some and keeping others private.

Mobile support for KeePass is a little more obtuse than some of the commercial options. Ports are available for iOS, Android, and Windows Phone, but the big question becomes synchronization support. Not all mobile ports support cloud synchronization, and those that do support only a subset of the cloud options. Some mobile KeePass clients carry a cost, though most are in the $1 to $2 range.

If you’re more concerned about the security of your password vault than mobile clients and device synchronization, you’ll be pleased to know that KeePass supports multiple authentication methods by default. KeePass database files can be locked by a combination of password, key file, and Windows user account. With a key file stored on removable media such as a USB thumb drive, two-factor authentication can be used to secure access to your critical passwords.

The biggest downside to KeePass is complexity. Getting all of the advanced functionality offered by the competition will require quite a bit of research, setup, and maintenance. While KeePass is a great solution for fans of open source, maximum flexibility, and free software, it is certainly not as straightforward as some of the cloud-based services listed here.

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