Email marketing stands out as the most personal, converting, and cost-effective marketing strategy a business can adopt.
The email also provides businesses with a lifelong link to their customers.
While there are other marketing forms that convert, none has a high return on investment as email does.
Email marketing when well done will generate approximately $38 for each dollar invested.
In addition, email is the most preferred method by customers in interacting with their brands.
Since you have to ask for permission from email users to send them emails, it means only the interested individuals will subscribe to your list.
To leverage the benefits of email marketing, a business needs to build a solid list of subscribers who convert into regular customers.
There are many ways businesses use to build and grow their email lists.
Here are 53 Easy Ways to Quickly Build Your Email List for Marketing
1. Through your website
Website owners understand the importance of having a website.
It provides the meeting place for you and your audience.
It provides the platform on which visitors get to know who you are and what your brand is all about.
Websites are an ideal email list building tools for website owners.
2. Create a lead magnet
A lead magnet is any content of any format, which you create to encourage readers to sign up for in exchange for their email.
Your lead magnet can be a free eBook, a webinar, a video or a podcast.
It provides something extra for your readers.
Ensure that your lead magnet is quality and delivers what it promises promptly.
Delays in delivery will lead to frustration for the subscriber.
3. Create a content upgrade
Content upgrades are a great idea when you have content on your website.
To create a content upgrade, you first have to create free useful content on your website.
The usefulness of the content determines whether your readers will get to the end of the page and subscribe for your more advanced content.
4. Make use of your sign up form
A sign up for is a must-have for every website.
It provides your target audience with a place to link with you.
The sign up can have many or few fields.
A sign-up form with many fields enables you to get a better understanding of your subscribers.
Therefore, you can segment them into lists and send the most relevant content.
Shorter sigh up forms often has the room for a name and an email address only.
It is advisable to keep your lead capture pages short especially with your first-time subscribers.
Asking for too much information upfront will discourage many from subscribing.
5. Give your subscribers options
If you choose to use the shorter sign up forms, you can still find the interests of your subscribers by providing them with options.
Ask your subscribers to choose how often they would like to hear from you and the kind of content they would like.
This reduces the number of people unsubscribing from your list and may help you convert stale subscribers.
6. Don’t forget to include pop-ups
Popups are a great way of expanding your email list.
When placed correctly, popups are a gold mine for building your email list.
Optimize popups to show after the first five seconds on the page.
Ideally, you can create a sticky top bar that stays in the view of the user as they scroll the page.
7. Create a landing page
Landing pages can be linked to your website or may stand along pages for those without a website.
These pages provide prospects and customers a great way to join your mailing list.
Landing pages allow you to describe in detail the benefits your prospects and customers will get by joining your mailing list.
Ensure that the landing page is consistent with your brand.
8. Use social proof
Social proof includes testimonials from your existing subscribers and the number of subscribers.
Include a call to action that encourages visitors to join a large number of people in gaining the benefits your email marketing provides.
For instance, use a call-to-action such as “join 200,000+ subscribers for updates in your email”.
9. Ask for your customer’s emails at check out
Once a customer purchases an item from your website, ask them for their email as they check out.
Inform them of updates you intend to send to them after similar products, discounts or upgrades are available.
To start with, send them a welcome email when they give you their address.
10. Through social media
Social media networks have grown to some of the best marketing places for businesses.
Most internet users are on various social media networks and spend large chunks of their time in these networks.
Social media can be used as an avenue to build your mail list through the following ways
11. Encourage sharing
Include social sharing buttons in emails sent to your subscribers to encourage them to share your emails with people within their networks.
This your content gets more viewership and an opportunity to expand your subscribers.
Have a call to action that encourages sharing.
12. Build a Facebook email signup form
Include your signup form on your Facebook page to encourage your Facebook fans to subscribe to your mailing list.
Provide valuable content and include a call to action to encourage subscriptions.
13. Make use of targeted Facebook groups
Facebook groups are a great place to connect with targeted audiences and consequently grow your subscriptions list.
You can create your own Facebook group or join an existing group.
Create helpful and unique content that meets the burning needs of your target audience.
As their trust in you grows, encourage them to sign up for similar content by including a sign-up link or button on your group.
14. Promote through Twitter
Use Twitter for email list building by hosting Twitter chats, which bring together like-minded people talking about a certain topic.
Add your Twitter lead generation cards to collect email addresses and expand your list.
15. Use Pinterest
Leveraging Pinterest for email list building involves marketing your lead magnet through the platform.
You can achieve this by pinning images that lead traffic back to your website or landing page where interested parties can subscribe.
Include a call to action encouraging visitors not only to sign up but to pin your images as well.
16. Connect with potential customers via LinkedIn
LinkedIn is a professional networking site and an ideal source for subscribers.
Leverage the benefits of LinkedIn groups by joining or creating one that attracts a certain group of individuals with a similar professional orientation.
Engage your group members with relevant content regularly.
Once establish, market your lead magnet.
The lead magnet should be valuable enough for the group members to exchange it with their email addresses.
17. Leverage on Youtube video tutorials
Your lead magnet can be in any format including a video tutorial on Youtube.
Create a useful tutorial with valuable content, include a detailed but short description of the video (about 300 words) and include a call to action card with a link to your opt-in page, which leads to your landing page or website.
18. Use SlideShare to capture more leads
SlideShare is a social media platform that allows you to share your PowerPoint and slide presentation.
In addition, it has a built-in lead generation feature, which allows you to build an email list.
You can include a slide with a call to action inviting your audience to sign up for your mailing list.
Provide the link to your opt-in page here.
19. Tap into the benefits of Instagram
Instagram is a growing social media platform on which you can promote your business and build an email list.
Use Instagram to market your lead magnet, contests, surveys, and events.
Use our bio to encourage your followers to connect with you outside Instagram.
Add a link to your opt-in page using the Swipe Up feature.
20. Use Facebook ads to build your list
Paid ads are a great way to generate leads and build your email list.
To make the most of Facebook ads, you have to understand your target audiences, set up effective ads, optimize your landing page and create an autoresponder sequence.
Facebook paid ads allows you to create targeted content for a predefined audience.
Facebook also allows you to collect email addresses via the platform, which is ideal for those who do not have a website yet.
21. Encourage your employees to be active on social media
Encourage your employees to talk about your brand and products within their social networks.
Make it part of your organization’s culture.
When your employees start the conversation about your industry, brand, and products, soon people will start to take notice and seek to interact with you as well by subscribing to your email list.
22. Through blogging
Blogging provides you with a platform to air your thoughts, advertise your products and connect with other people in the same industry.
There are several ways blogging will help you build your email list
23. Publish in recognized publications
Publishing in a well-known publication gives you the opportunity to access a wide readership.
Provide high quality and useful information that fulfills the needs of your audience.
Include an author’s bio at the end and attach a call to action encouraging readers to sign up to your mailing list for such content.
24. Share lists with established bloggers in your niche
Your competition is not your enemy.
In fact, collaborating with them can provide you with an opportunity to share subscribers and grow your email lists.
For instance, you can co-host events such as webinars.
Each one of you places the other blogger’s signup form on their website.
25. Guest posting
Pitch to established blogs in your industry and guest post for them.
In your guest post, include your short bio and a link to your blog or landing page.
Ensure the content you post is unique, helpful and bound to cover the reader to subscribers.
26. Comment on other blogs
Commenting on other blogs in our niche helps you contribute useful information to other people’s blogs.
This way, the readers of that blog get to take notice of your contribution and may want to engage with your outside that blog.
Therefore, include a link back to your blog and signup page in the comments.
27. Create a dedicated newsletter or resource page
A resource page dedicated to outlining the benefits your visitors derive from joining your newsletter.
This page, also called reasons to subscribe’ page plays a crucial role in encouraging your visitors to subscribe to your mailing list.
28. Offline channels
Offline channels can also be utilized to build your email list.
Our daily interactions with people can be a good source of subscribers.
Utilize offline channels and be ready to collect email addresses as you go.
These are some of the platforms used by traditional marketers and are still effective in today’s email marketing efforts.
29. Use the phone
When you are on the phone with prospective customers or clients, make sure to invite them to join your mailing list.
30. Use a fish-bowl to collect emails
Place a fishbowl on your desk and encourage your contacts throughout the day to leave their email addresses.
Network with them and inform them of the benefits of subscribing to your list.
31. Use sandwich boards
Include a signup link on a sandwich board to advertise.
Provide information on what benefits they will get upon subscribing.
32. Include a subscription link in your business card
Include a link to encourage subscription to your email list.
Give out your business card to potential connections and encourage them to subscribe to your mailing list.
33. Ask at events
When you attend events such as seminars, trade shows, and conferences, ask for the email addresses of people you meet.
They should be interested in your brand and products.
34. Collect email from business cards
When you get a business card, ask the owner whether you can subscribe them to your mailing list.
Getting their permission keeps them prepared to receive your email and reduce the chances of your emails being marked as spam.
35. Host events that require registration with email addresses
Host events such as seminars, concerts, shows, and ceremonies.
The catch here is having a registration list that has a field for the email.
Most of the people attending the event will be interested in the theme topic of the event; therefore, they may be ideal subscribers for your content.
36. Market your give away products
During the event, take your time to tell the attendees about your brand, products and encourage them to sign up to receive updates and exclusive offers. If you have an already established give away, market it during the event especially if it relates to the theme of the event.
37. Use direct mail
If you have the physical addresses of some of your previous customers, send them mail encouraging them to join your mailing list.
The likelihood of these customers subscribing to your email list is high as they are already familiar with your brand.
However, make sure you include the added benefits they will enjoy by being part of your mailing list.
38. Ask face to face
Face to face marketing goes a long way in helping you build an email list.
You get to interact with your target audience at a more personal level.
You may also ask existing customer to refer their friends as well.
Include rewards and incentives that encourage them to join the club.
39. Ask your friends and families
Your friends and family are valuable sources of connections.
They may form part of your mailing list or recommend your products and services to other people they may know.
40. Email marketing campaigns
Your email marketing campaigns should be built with the goal of encouraging subscribers.
In addition, they should enable you to u create useful content and test the results of your marketing efforts.
41. Make the most of your unsubscribe list
People unsubscribing from your list are an ideal way to collect feedback.
Ask them why they are unsubscribing.
The information they provide should help you better your email marketing.
You can also make a last attempt to keep them by asking whether they would like to change their subscription preferences.
42. Provide an unsubscribe option
Your subscribers should have the freedom and ability to unsubscribe from your mailing list.
If they no longer want to receive your emails it is best they unsubscribe.
Most users will mark your emails as spam if they cannot unsubscribe easily.
43. Make use of transactional emails
Transactional emails are sent after the purchase of an item.
Once a customer purchases an item, follow up with a thank you email with a call to action and include a link asking them to subscribe for your mailing list.
44. Include a subscription link in your business’ email signature
Set the link to your lead capture page as the signature of your email.
Each email you send will have this link and may generate subscribers.
Ensure that the link is placed in a visible area and is easy to click on.
45. Use mobile phones
The growth in the use and ownership of mobile phones provides you with a ripe marketing ground and an excellent opportunity to grow your subscription list.
46. Send text messages with links to subscription
Text messaging is a cheap and convenient marketing tool, especially when integrated with email.
You can send text messages to previous clients whose phone numbers you have.
Ensure that your text messages are simple and to the point.
Encourage your contacts to sign up by providing a brief description of benefits.
You can notify your contacts for upcoming discounts, products, and events.
47. Use QR codes
Quick response (QR) codes allow smartphones to load data when scanned using a smartphone.
To generate a QR code linking to your signup page, you need to use dedicated software.
You can then distribute this code as an image or as a printed item.
You can print the QR code on your business card or any items you will be handing out during events.
48. Optimize for mobile
Most internet users are on mobile devices.
To take advantage of the market they offer, you have to optimize your email campaign, websites and emails to fit the sizes of their screen.
Mobile optimization includes having a fully responsive mobile opt-ins, create mobile landing pages, and include a perfect call to action to increase conversion.
49. Create unique and creative content
For people to engage with your content and share it with others, it has to be interesting and unique.
Add value to your subscribers, give them solutions to the problems they face.
Integrate your content with images, videos, and other visual text.
50. Segment your email list
List segmentation is important in sending targeted and useful information to your audience.
For example, if you are running a blog and sell related products, including subscription options for the type o content they want to receive and the frequency
. By segmenting your list, you have a better understanding of your users and send them content they want to engage with, which translates to better conversion.
51. Keep your email list fresh
When you have been building your email list for a long time, it is possible for some of your subscribers to stop engaging with your emails.
When there is no engagement, then the subscribers have probably outgrown the need for your newsletters.
Keep your list fresh by sending an opt-in message to encourage them to change their subscription options or re-opt in.
If they do not respond, remove them from your list to keep it fresh with engaged subscribers.
52. Use online surveys
Create online surveys and encourage people to take them.
Add a call to action and your signup form in the survey.
53. Test different calls to action
For a successful email list building, you have to examine which strategies are working for you.
Capitalize on the methods that are working.
Test different calls to action to determine which ones are the most effective in generating more subscribers.
List building is a crucial part of email marketing.
Building a list involves generating responsive and active subscribers who are interested in engaging with your brand.
Building an email list is an ongoing process, which involves promotion, collection, and weeding.
Most importantly, you have to create content and products with a unique value proposition to your subscribers.
You can build your email list through your website, blog, informal channels, through mobile devices and through your email campaign.
Go ahead and build your email list now.
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