6 Email Marketing Hacks to Make More Money this Holiday Season

If the holidays are an important time for your small business, there’s a good chance holiday planning is already in the back of your mind.

While you may not have all your plans finalized, or even started at this point, you know that the next couple of months are going to go fast and the season will be here, and gone, before you know it.

When it comes to your holiday marketing, no tool will offer more opportunities to increase sales this season than email marketing.

If you’re looking to drive sales into the New Year, the right email marketing plan can make a world of difference.

Here are 6 tips to keep in mind as you prepare for the holiday season.

1. Get targeted

Consumers receive a lot of emails during the busy holiday months.

One of the best ways to stand out in a crowded inbox is to personalize the messages you send out. Rather than sending the same offer or information to your entire email list, look for opportunities to target your emails to the different groups of people on your email list.

Tip: If you don’t have separate lists to target, use click segmentation in your next email campaign, to have your contacts do it for you.

Here are a few targeted message ideas to consider:

  • Exclusive offer to new subscribers: Create a special offer for new subscribers who joined your list since last holiday season. Let them know how you can help them during the holidays and include details about any of the special services you offer during these busy months.
  • Special discount based on click-through activity: Use your click-through reports to see who is clicking on a particular link in a recent email. For example, if you recently sent an email announcing a new line of products and saw a lot of people clicking through to your website, you can target those people with a follow-up email with a special holiday offer on those items.
  • Event invitation for VIPs: Reward your most loyal customers this holiday season by giving them early access to an upcoming sale or event.

Want another reason to target your emails? While working with their clients, our Marketing Advisors team has seen targeted emails more than double clients’ open rates, on average. With an average open rate of 16.33% increasing all the way up to an average of 39.2%. And some targeted email campaigns have reached an open rate as high as 82%

2. Focus on mobile

This year, 73% of shoppers plan to use their smartphone or tablet to research or make a purchase this holiday season. Combine this with the fact that more than half of all emails are now opened on a mobile device, and it’s clear that mobile needs to be at the center of your holiday marketing plans.

One of the best ways to get your holiday emails mobile-ready is to choose a mobile responsive email template.

In addition to the template you choose, make sure you’re keeping your message as focused as possible this holiday season. The most effective holiday emails will include your branding, 1-3 images, less than 20 lines of text, and one strong action for readers to take.

Constant Contact Customer - Sugarees
This is a great example of how Sugarees Bakery keeps their holiday email campaigns clear, concise and focused.

3. Add a coupon

Coupons are a proven way to increase revenue and improve engagement in the emails you send out. Emails that include coupons see a lift in unique opens, unique clicks, and revenue generated per email.

If you’re a Constant Contact customer, you can easily add a coupon to any email you send out and track how many people claimed and redeemed your coupon, either in-store or online.

constant contact customer bisque imports
Bisque Imports used a coupon style email campaign to share their holiday offer

4. Invest in your subject line

Your subject line is one of the most important lines of your entire email. It’s the first thing people see when your email lands in their inbox, and for a lot of people, it will have the biggest impact on whether they click to open.

Make sure that your subject line piques interest or draws attention. Think about using alliteration, or rhyme. There as many creative ways to write a subject line as there are ideas.

J. Stockard Fly Fishing gets straight to the point with their subject lines.
If you’re sending your contacts an offer, let them know what it is in the subject line.

5. Incorporate social media

Bringing your email marketing and social media marketing together is proven to help boost business results throughout the year.

In fact, small businesses that use multiple channels, like social media, in conjunction with email, report; more customer engagement, more new customers, more website traffic, more revenue, and more referrals.

Bringing your email and social media marketing together can have an even bigger impact during the holiday season.

If you’re on Pinterest, you can use emails to drive traffic to your boards with gift ideas for the holiday season. If you have an e-commerce business, make sure to set up the Pinterest “Buy Button” so that people can shop online.

rejuvenate holiday video
Adding video is another way to generate engagement during the holiday season. Rejuvenate Therapeutic Massage uses email to drive visitors to a holiday video on their YouTube channel.

Not convinced? 3 billion Pinterest users save holiday pins each year. That’s some serious online research and shopping going on during the season. And that’s just one social media platform!

6. Schedule your messages ahead of time

As things get busy during the holiday season, it’s easy to let marketing tasks get pushed off to the side. One of the best ways to avoid this setback is to create and schedule email campaigns in advance.

For example:

  • Create a series for big shopping days: Set up a series of emails reminding people to shop small on major shopping days. Include a special offer that can be redeemed in-store or online and follow up with an email thanking everyone for the great year you had, thanks to them.
  • Send deadline reminders: Remind people of important dates and deadlines throughout the holiday season. This can be effective when promoting limited-time offers or letting people know about shipping deadlines for online orders.
  • Send daily or weekly offers: Keep customers coming back to their inbox by promoting a series of daily or weekly offers throughout the holiday season. This is a great way to expose all of the different products and services your business has to offer during the holiday season.

Tip: If you really want to get your customers into the holiday spirit, create and schedule an email for each of the 12 Days of Christmas…Think: “twelve days of special offers.” Start with announcing the campaign and end with a thank you email. It’s sure to get your customers’ attention.

Put your holiday email marketing strategy into action

While you may not be ready to start designing emails or writing subject lines, you should start thinking about how email will fit into your holiday marketing plans.

For more holiday marketing inspiration, check out 28 Ideas for Your Holiday Email Marketing. 

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July 2019 Marketing and Holiday Planning

Summer is here!

Beat the heat with this cool infographic of marketing ideas for July.

Themes, content ideas, holidays, and more! Make the most of your marketing planning for July.

Still not using email to market your business? Give Constant Contact a try for FREE!

Still not using email to market your business? Give Constant Contact a try for FREE!

The post July 2019 Marketing and Holiday Planning appeared first on Constant Contact.

Fake email – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. Tempemail.co – is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something anonymously on Internet.

How Spam and Phishing Work (and How To Handle It)

As the internet has evolved, the threat of cybercrime continues to rise with hackers constantly looking for new ways to steal information, extort money, and wreak havoc on businesses and individuals. 

Although major data breaches dominate the news today, most instances of cyber-attacks occur on a smaller scale.

Despite the omnipresence of social media, email remains the primary form of digital communication for the vast majority of people online. It’s used for personal correspondence, team collaboration, tracking business transactions, and marketing. 

Start your free 60-day trial today.

Learn more about our 60-day free email marketing trial.

Because of its high global profile, hackers aren’t shy about using email as an attack platform.

In this guide, we’ll dive into the mechanisms of how spam and phishing work, as well as the best tactics for staying safe with email.

The danger of spam

Source: Aeroleads.com

In many ways, email still serves as a good metaphor for physical mail. Every day, people’s mailboxes are jammed full of advertisements, appeals, and other marketing material that they did not explicitly request. 

The junk mail trend spread to email soon after the protocol was launched in the early days of the internet. By the way, these stats show snail mail volume might not have declined as much as you thought. Still a lot of junk landing in your real-world box too.

It’s important to classify the different types of unwanted email

Messages from retailers or mailing lists can be considered junk if the recipient has no interest in the content. However, if you at one time provided your email address to the sender, then it explains why you are receiving the message.

True spam is classified as an incoming message sent to many recipients who have never contacted the sender’s organization in the past. This is usually a sign that your email address has been included in a data breach or sold to advertisers by another company.

Phishing is the most dangerous form of junk and is considered a full cyberattack. With a phishing scam, the sender includes attachments or links and then tries to convince the user to click on them. The end result usually involves a piece of malware or a rogue website that will try to obtain passwords, credit card numbers, or other private information.

Marking messages as junk

How you choose to deal with spam and junk mail is dependent on the email provider you use. With a company, inboxes are typically managed through a Microsoft Exchange server or a cloud-based platform like Office Online. Personal accounts on Gmail, Outlook, and iCloud all offer the same basic junk mail solutions.

As a mailbox owner, you have the ability to mark specific messages or senders as spam. This concept is known as a blacklist. Once an email address has been added to the blacklist, it means the email server will stop delivering similar content in the future. 

However, this process requires manual effort and is not ideal, especially since many phishing scams appear to be legitimate messages and can trick even tech-savvy people.

How to use spam whitelists

Source: AccuWebHosting.com

In reality, the vast majority of junk email is blocked before it ever reaches your inbox. Google claims its systems catch 99.9% of spam. This process has become extremely accurate and efficient in recent years thanks to advancements in artificial intelligence and machine learning.

Popular email servers handle billions of email messages on a daily basis. With such a large set of data, algorithms can be developed to identify patterns in what types of messages should be blocked. That technology is then fed into a filter tool, which scans all incoming content on the mail servers and calculates the probability that it is spam.

Some mechanisms on spam filters are straightforward. For example, if a message contains certain keywords involving adult content or shady business practices, then it will receive a high spam score. More advanced systems look deeper into the sender’s IP address and delivery history to understand whether they are reputable or not.

In some cases, you might be concerned that your email provider’s junk filter is actually working too well and preventing you from receiving valid messages. Fortunately, email servers allow for users to create whitelists and specify certain addresses that should always be allowed through the filter.

Tips as a sender and receiver

Source: DenverGov.org

Sending: One common scenario that occurs for new businesses and start-ups is that they’ll gather a large database of leads and email addresses and then blast that mailing list with a tsunami of marketing content. More often than not, the advertising campaign goes poorly with a large portion of the messages returned with a bounce notification. You can thank spam filters for that.

The problem is that your standard email software suite may already be branded as a spammer for allowing high volume commercial messaging from their IP address. Alternatively, they might place very strict limits on the number of messages you can send, effectively making them unusable for business marketing. 

Your chances of a successful campaign will likely increase by using an email marketing service that allows you to automate outreach efforts to both established and potential customers with a deliverability rate that exceeds standard options like Gmail. The top email services – particularly yours truly – allow segmentation and analysis of your list to a granular level that almost guarantees better results.  

Receiving: When scanning through your own personal inbox, the best way to stay safe is to be skeptical of every single message you receive. Just because you often receive email alerts from your bank or credit card company, it does not mean that every new message with a similar subject line is legitimate. Many hackers often try to emulate companies in an effort to trick users into divulging information.

Users have to be especially careful when dealing with emails that contain attachments or links. One wrong click can result in malware being installed on your computer and even spread outward on the network. A strong virus scanner helps but a better strategy is to delete and block any message that seems suspicious, dangerous, or unfamiliar.

The Bottom Line

Email spam is something that every internet user has to deal with on a daily basis. By using a reputable web host and email provider (and email marketing service for business needs), you can avoid a large percentage of phishing scams while ensuring that your own outgoing messages are delivered. 

However, no filter or hosting system is perfect and therefore it’s important to be aware of the types of threats that exist online in order to use the best defense of them all – your brain and powers of discretion. Just don’t click!

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Learn more about our 60-day free email marketing trial.

Fake email – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. Tempemail.co – is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something anonymously on Internet.

How to Use Email to Get More Online Reviews

Online reviews are my go-to for everything. 

Whether I’m exploring a new city and searching for a good restaurant, looking for reliable home services, or a new ecommerce store to shop from — I browse online reviews before making a decision. 

I trust online reviews as much as I trust a recommendation made by a friend or family member. 

Recently, I had to hire a plumbing service for my home. I Googled ‘Plumbing services near me’ and, rest assured, a long list of results showed up. I chose one which had a four-star rating with customers raving about the excellent service. What was even more impressive was that the plumbing service had responded to each review, whether it was good or bad.

It does make a difference when I see others reviewing a business, and the business taking the time to thank their customers for a good review, and acknowledging and responding to a bad one. 

And it’s not just me.

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How important are online reviews?

A Local Consumer Review Survey shows that while 86 percent of consumers read reviews for local businesses, 89 percent of consumers read business’s responses to reviews. 

Online reviews help you get more visibility, and in turn, more business. However, many small business owners struggle with either getting more reviews or dealing with negative ones. 

Yes, reviews come in all forms — good, bad, and ugly. But one cannot deny the fact that reviews are important. Sometimes negative reviews can be as useful as positive ones. 

So, what’s the best way to get great reviews? 

To put it simply, the best way to get great reviews is by providing an excellent product or service, and a consistently great experience. 

Customers today want to review businesses that offer them an unmatched experience. Whether you are an ecommerce store, a physical store or provide services — customers recognize good service and want to tell others about it. 

Using the right way to get more reviews will, in turn, influence the buying and hiring decisions of your customers. 

Is the fear of negative reviews holding you back? 

A lot of small business owners admit that, while they know reviews are important and get them more visibility, it’s the negative reviews that they are afraid of. Not knowing how to deal with bad online reviews stops them from asking customers to review them. 

Negative reviews can be overwhelming, but they’re not necessarily damaging. 

Think of them as feedback that helps you improve. Negative reviews only become damaging when you ignore them, don’t acknowledge them, or let them bring you down. 

A negative review is an opportunity to engage and communicate with your customers. Let them know that their opinions matter and you’re willing to work harder to improve their experience. Your customers will appreciate it and be able to filter through aggressive reviews because they understand what you really offer. 

Take a look at this restaurant’s response to a negative review on Yelp, showcasing that every customer’s opinion matters: 

Example of a negative review and response from business.

Different ways to get more reviews

There are multiple platforms where customers can leave reviews. These include social media pages, business listings, directories, and even your website.

Before you start drawing up a plan to get more reviews, it’s important to know and understand the policies of each platform and what their position is regarding soliciting reviews. For example, Yelp advises businesses not to ask for reviews, while Google My Business encourages businesses to grow positive Google reviews. 

Make sure you know the policies that apply to your business and adhere to them. 

One of the simplest ways to encourage people to leave a review is to demonstrate your presence on different platforms. Online, you can use your website, social media pages, and marketing emails to let customers know which platforms to use.

Offline, you can put up window clings, award certificates, or other printed material to show customers where you are featured. You can use icon buttons of review pages, snippets of reviews from other customers, and even add links for people to go review or read the existing reviews. 

Use emails to get more reviews 

Email marketing is an effective way to ask your customers for reviews. Sending an email when customers are most engaged — right after a purchase, a visit to your store or service completion — is the best way to get more reviews. 

Using email automation you can ensure that customers immediately receive an email asking for a review right after an interaction. 

Here are two examples of review emails: 

Review request sent via automated email.
Another review request email.

How NOT to get reviews: 

When building out your emails to ask for reviews, here are some things you should never do: 

  • Pay someone to write a review for you
  • Force someone to write a review for you
  • Give incentives in exchange for a review, like a discount or bonus
  • Send a blanket email to your entire list asking for reviews

Get noticed and grow with online reviews

Customers turn to online reviews to make decisions. The more reviews you have, the more visibility and business you will generate. 

Delivering excellent customer service is the best way to ensure good reviews. Don’t be afraid of negative reviews, instead use them as an opportunity to engage with your customers and let them know you value their opinions. 

Using emails to ask for reviews, when customers are most engaged with you, will help you garner more reviews that are effective. 

Ready to get more reviews? Start by reading all your existing reviews, across platforms, and responding to them. 

Start your free 60-day trial today.

Learn more about our 60-day free email marketing trial.

Fake email – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. Tempemail.co – is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something anonymously on Internet.

How to Harness the Power of Automated Birthday Emails

I have a confession, I love shoes. 

I love them so much that I once received a handwritten note from a store for buying so many. 

I also love the yearly birthday email that my favorite shoe store sends.

It may be automated but it brightens my day and makes me feel special. 

And, it always has a coupon, which I happily use. 

Are you using automated birthday emails in your marketing efforts? 

Birthday emails delight your audience, improve loyalty and retention, and generate long-term business results.

In fact, a study by Experian shows that birthday emails have a 481 percent higher rate of transaction, 342 percent higher revenue, and 179 percent higher click rates over regular promotional emails. 

If you’re diving into the world of email automation, birthday emails are a great place to start because they’re quick and easy to set up. 

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How to send an automated birthday email to your subscribers.

Sending an automated birthday email each year requires you to collect your contacts’ birthday information.

One option is to collect the birthday at the beginning of your relationship, right when they sign up. Simply add the birthday field to any sign-up forms you use. Remember to keep your form as short as possible so people are more likely to complete the information. 

Offering a birthday coupon or gift can be a great way to entice people to join your list in the first place. Let them know that they’ll be added to your regular email list and the value they’ll receive from those emails.

Entice potential subscribers with a gift for their birthdays.

If you have existing contacts, but not their birthday, ask them to update their profile with you. Every email you send includes an “update profile” link in the footer. Direct your subscribers to click the link and complete the form.

I recommend creating an email that solely focuses on asking subscribers to update their information with you. That way they won’t be distracted by any other information or offers. 

Also, let people know why you’re asking them to update their profile. You might say something such as “We’d like to send you a special gift on your birthday. Please update your profile with us.”

See the email example below. Notice how simple and focused it is to direct people to click the ‘update profile’ link.

Collect birthday information from existing contacts via the Update Profile link.

When your subscribers click the link, the Update Profile Email will be sent to their inbox with a link to update their information. You can customize the Update Profile Email with your logo, branding, and message details. 

Be sure to customize the update profile form with the birthday field. Again, only ask for the information that’s absolutely necessary.

Example Update Profile form.

Create and design your automated birthday email template

When it comes to designing a great birthday email, it’s ok to have some fun.

Incorporate your branding, but also add in some celebratory elements to spice things up a bit. 

Constant Contact offers easily customizable birthday templates to kickstart your birthday message. Start with a template and modify it to suit your needs.

Constant Contact offers customizable birthday templates.

Add a supporting image to catch your subscribers’ attention. You can upload your own imagery or choose from a variety of playful designs in the stock image gallery directly in Constant Contact. 

Be bold with your design to stand out from other emails you send.

Want something a little fancier? Try adding a birthday video or animated GIF that adds movement to catch the eye of your subscriber.

How to write your automated birthday email message

Once you’ve spent some time designing your birthday template, think about your message.

You don’t need to write paragraphs of information, make it short and sincere. Write the email to let your subscribers know just how much they mean to you and that you appreciate their business or support.

Use the headline text to say “Happy Birthday” and include something about your offer if you have one. 

In the body text, write a few sentences to celebrate your subscriber and wish them a wonderful day and year ahead. Don’t forget to add in some details about your offer and why it matters to your reader. 

Even your birthday email should include a call to action that relates to your offer. If you aren’t including an offer, you could simply encourage them to visit your website. 

Make your automated birthday email feel more personal

In addition to feeling timely and relevant, your automated birthday email should make the recipient feel like the center of attention. Add their name or other details in the subject line or even within the body of the email. 

You can even create separate birthday emails that target different groups of subscribers. For example, if you have a group of VIP members or donors send them a unique offer or message. In the end, keep your content relevant to resonate with each individual subscriber.

Don’t forget to include a gift in your automated birthday email

Everybody loves presents on their birthday. So, if possible, include a special gift. It could be a free item, coupon, or even a complimentary service that could bring them back to your business.

If you do offer a gift, consider adding an element of mystery. You could have them click to “reveal your mystery offer” or something to pique their interest. In fact, research by Experian shows that birthday emails that include a mystery offer bring back over 500% more revenue per email over other offers.

How to schedule your automated birthday email

Once you have crafted your birthday email, it’s ready to be scheduled. Scheduling an automated birthday email means that it will be sent once a year on each of your contacts’ birthdays.

In Constant Contact, you can choose to schedule your email on the birthday or up to 14 days before. 

Schedule your automated birthday email on of before your contact’s birthday.

Consider the offer or information you’re sending to choose the right timing. If you have an offer that would make sense for them to redeem before their birthday, you might choose as far out as 14 days. 

Stats show that over 50% of birthday emails are received on a contact’s birth date. Take this into consideration as well. Your message may stand out even more by sending before the actual birthdate.

Set up an automated birthday email today!

Start collecting birthday information and then design a birthday email template to send automatically every year.

Using an automated birthday email saves you time, makes your contacts feel special, and can stimulate sales making automated birthday emails a win-win situation for everyone.

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What’s New with Constant Contact?

Summer is heating up and so are Constant Contact’s products! 

With new features and integrations like Landing Pages, Facebook, Instagram, and Google ads, you’re sure to heat up your marketing strategy in time to catch those vacation waves. 

Take three minutes to learn about all these new features and more, available in your Constant Contact account. 

New product enhancements include:

  • Facebook and Instagram Ads: We make it easy to find new valuable customers for your business with Facebook and Instagram ads
  • Google Ads: Build Google Ads quickly and effectively for your business with Constant Contact
  • Mindbody Integration: Automatically sync your contacts from MINDBODY to your Constant Contact account
  • Landing Pages: Easily capture new leads for your business with a landing page that promotes list growth
  • Shopify Segmentation: Segment your Shopify customers based on their purchasing activity, contact details, and engagement with your emails to drive more sales

Watch what’s new with Constant Contact:

Note: Many of these features are only available in our third-generation editor. Start using the third-generation editor today for free by contacting our Customer Support team.

Stay updated on new product and feature improvements any time by visiting the Help Center in your Constant Contact account!

Want to give these new tools a try?

Log in to your Constant Contact account.

Start your free 60-day trial today.

Learn more about our 60-day free email marketing trial.

Fake email – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. Tempemail.co – is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something anonymously on Internet.

8 Best Practices for Email List Segmentation

No one likes getting irrelevant emails in their inbox.

If a message isn’t a good fit for your recipient, they are more likely than ever to leave it unopened, unclicked—or worse, marked as spam.

List segmentation is a powerful tool for staying relevant and increasing email opens, clicks, and conversions. It allows you to send highly-personalized and relevant messages every time.

Considering that personalized emails generate a median ROI of 122%, adding segmentation to your toolkit is one of the best decisions you can make as a marketer.

Start your free 60-day trial today.

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What is a segmented list?

List segmentation is about sending the right message to the right people by splitting your master list into smaller segments. These segments can be based on a number of different properties, such as location, industry, language, content engagement, and stage of the funnel, to name but a few. If you have the data, you can probably segment by it. You can also choose several segments for a single email.

Say you have an outdoor clothing company. You could use list segmentation to send a targeted email to women in Canada promoting your new line of women’s hiking shoes with free delivery on orders over $50 CAD. A man in London is unlikely to be interested in that message.

So… what are the best ways to segment your email list? And what best practice tips should you follow? Keep reading for some powerful ideas to upgrade your email game… 

How to segment your email list

Choosing how to segment your email list depends on your business type, but more importantly, it depends on the people you are selling to. You might choose to segment by:

  • Geography: Where are your contacts based? What currency do they buy in? This is particularly relevant for e-commerce businesses.
  • Gender: Do men and women require different messages from your company? If you’re a clothing brand, this is useful data to know. For many other industries, such as software, not so much.
  • Language: Can you speak to your contacts in their preferred language? If you have a multilingual team, language is a powerful way to segment your email lists. Pro tip—don’t presume a contact’s preferred language based on their location. The world is full of expats and well-traveled folks, so that is not enough to go by. Instead, pay attention to the language of the pages on which your contacts convert.
  • Business type: Learn about a contact’s business and industry through custom fields in your forms. Then, tailor your message to the most relevant products and services for them.
  • Website activity: Use page-level targeting to understand how a visitor is interacting with your website. You can use that data to send relevant nurturing emails. If a person viewed 10 of your cupcake recipes and subscribed on your Ultimate Cupcake Tower Inspiration blog post, you can probably tell what their interests include.
  • Lead magnet interaction: Collect data on the lead magnets that your contacts convert on and engage with, such as ebooks and other downloadables. Also, pay attention to the specific pop-ups and opt-ins they interact with if you’re using tools like Constant Contact’s pop-up forms. 
  • Stage in your marketing funnel: A new marketing lead requires different messages than a sales-ready lead at the bottom of the funnel. This is one of the most basic (but oh-so-powerful) ways for any business to segment its email list.
  • Engagement level: Create segments of highly-engaged contacts based on open-rate and click-rate, or even what they click on. Alternatively, build inactivity segments for unengaged contacts that you could send a re-engagement workflow to.

By following these ideas for segmentation, you have a number of ways to split your email list and achieve more personalized outreach. To ensure that your list segmentation is a success, here are our top best practices for getting the best results from every email.

8 email list segmentation best practices for marketers

1. Choose the right email tool for segmentation

To get started with email segmentation, you need the right tool at hand. With Constant Contact, it’s simple to create segments based on contact activity (e.g. email clicks and opens), list membership, and contact details (e.g. country, job title, contact source, or custom fields).

2. Feed the right contacts into your email list

If your email tool does not have an updated list of the right contacts, you are going to struggle with list segmentation. Solve this problem with a strong two-way contact sync between your tools, especially if you’re collecting your contacts in a different system than Constant Contact, such as a CRM.

3. Keep it as simple as possible

Aim for simplicity, especially when you’re just getting started with list segmentation. To begin with, choose 2-3 segments that will make a big difference without introducing too much complexity. A good starting point is to look at your key buyer personas and identify the main differences between them, such as business type, location, or goals.

4. Label new contacts early on

One of the most valuable list segmentation best practices is to start segmenting your contacts as soon as they land in your CRM or email tool. This could be through custom properties or list memberships based on contact details, demographics, behavior, and communication preferences.

If you collect contact data in a different tool than Constant Contact, use an integration that enrolls contacts in your Constant Contact segments based on certain criteria. A two-way sync like this will also keep information up-to-date everywhere, even when data changes in one tool.

5. Remember user preferences

Make sure to pay attention to your subscribers’ preferences—give your contacts what they ask for, and don’t send them what they don’t want. If you collect data based on preferred email frequency and email types, take the time to create segments for these.

6. Keep your data in sync

One of the most important best practices for list segmentation is keeping your data synchronized and up-to-date. If you can’t rely on your segments and data, you will run into problems. Ensure you’re collecting the right data in your forms, keep organization clean with simple and documented processes, and carry out quarterly data clean-ups.

7. Pair email list segmentation with automation

When you combine email segmentation with automation, you can send the most relevant messages at exactly the right time. Follow our list segmentation best practices in this post to build your segments of recipients. Then, set up email automation to send your newsletters, drip emails, and activity-based emails at the best moment.

8. Track results (and keep an eye on unsubscribes)

You can’t set and forget about segmentation. Set aside a bit of time to track performance and make adjustments. This can be more frequent for new segments and decrease to approximately one check-in per month once you’re up-and-running.

Take a look at what’s going well: which segments are getting the most opens and clicks? Alternatively, keep an eye on what is not performing so well. If you notice a lot of unsubscribes from a particular list segment, it could be a sign that your segment isn’t well-configured or that the particular group of people isn’t a good target for your business.

Email segmentation: your gateway to personalized emails that get opens and clicks

There are two main benefits of email list segmentation for direct marketers: the right people receive the right message, and the wrong people will not receive that message.

If you’re sending one mass email to your entire email list, you’re missing out on results. Use list segmentation to supercharge your marketing team’s performance with every email sent, nurturing contacts down your marketing funnel and towards being your most engaged customers.

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Fake email – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. Tempemail.co – is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something anonymously on Internet.

August 2019 Marketing and Holiday Planning

If you’re looking to end the summer season with a bang, here are some ideas to make your business a hot spot in August.

Still not using email to market your business? Give Constant Contact a try for FREE!

Still not using email to market your business? Give Constant Contact a try for FREE!

The post August 2019 Marketing and Holiday Planning appeared first on Constant Contact.

Fake email – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. Tempemail.co – is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something anonymously on Internet.

1-2-3 Guide to Announcement Emails

I’ll never forget the first party I ever threw. 

Only two people came

I was completely deflated. 

When I recovered from the blow to my ego, I asked a few people why they didn’t come, and it turned out that they had simply forgotten.

So what should I have done differently? 

I should have sent an announcement email. And not just a save-the-date announcement, but an invitation and reminders too.

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Announcement emails are all about what excites you!

I had always thought of “save-the-dates” and “announcements” as formal things that were only sent out on very special occasions, like weddings and births. But announcements are for anything new in our lives, or our businesses, that excites us!

Announcements are perfect for getting the word out about a new partner, a new product, a renovation, an acquisition, a special event, a fundraiser . . . even the delivery of a large wheel of cheese! (Think I’m kidding? The Concord Cheese Shop in Concord Massachusetts has an annual parade for a wheel of Italian cheese). It’s all about what excites you, and getting the word out so others can get excited too!

How to write an announcement email

No matter what’s being announced, besides telling your readers when it’s happening, it’s imperative that you answer three additional questions for your email subscribers:

  1. What’s going on?
  2. Why should the reader care (or what’s in it for them)?
  3. What do you want them to do about it (call to action)?

Here’s an announcement email example…

Let’s say you’re a real estate agent or broker, and you’re working with a contractor who is renovating a historic building in prime downtown territory. This is a big win, not only for your agency but also for the local community because it’s helping to revitalize the area, as well as open up new, highly-sought-after, office space. It’s exciting! So, where do you start?

1. The first step is to announce the upcoming opportunity. Let people know what’s coming, even before they can start leasing office space. Start to build the excitement the moment it becomes exciting to you. And don’t forget to catch your reader’s attention.

Here’s an example of a catchy announcement for real estate: “We’d like to announce the best thing that’s happened to LoDo since the Rockies! XYZ Real Estate, in partnership with Zabba Dabba Constructors, is pleased to announce the renovation of the Biltmore Building at 1234 1st Avenue, Denver, Colorado.”

2. The next question to answer is why your subscribers should care. Maybe this is the first time that new office spaces have been available in LoDo since the Nixon era and you know that some of them have been looking for a new space almost as long. So, why should they care? Because it’s their one chance to get what they’ve been looking for.

Example: “If you’ve been looking for a new space where you can grow, but don’t want to leave the area, this is your chance.”

3. Lastly, you want to make sure to tell them what they can do about it. Give them clear, and easy directions as to what they need to do.

Example:  “Call us today, #907-606-3333, to make an appointment to see available floor plans, and lease your new space, before they’re all gone!”

Not a real estate agent? 

Here’s another example of how to write an announcement email…

Maybe you’re a Cheese Monger in Wisconsin and last year you almost ran out of the most popular Christmas cheese in town. But this year, you’ve ordered a giant wheel of this one particular cheese from Holland and you want everyone to know that your shop is the place to get their cheese for Christmas. In a flash of creative genius you think, hey, it’s a 400lb wheel of cheese from Holland! It’s a big deal! Let’s have a parade! Now how do you announce that? Easy!

Again, think about the three primary questions that have to be answered; what, why, and now what?

1. In this case, you start with the parade. The cheese is why, but the parade answers the question concerning ‘what’ is going on. 

Example:  “The Big Cheese is coming to town, and we’re having a parade!”

2. When answering the question as to why your subscribers should care, think about why you’re excited about it, and most of the time you’ll have your answer, right there.

Example:  “When’s the last time you saw a 400lb wheel of cheese from Holland being rolled down a red carpet? Never? Well, you’re missing out!”

3. Always remember to let them know what they need to do to join in on the fun. If all they need to do is show up, then make sure to tell them exactly where and at what time.

Example:  “Join us at 9:00 am on Tuesday, December 1st, at the corner of 1st St. and Warren Ave. for the cheesiest parade you’ve ever seen!”

What if you’re not selling anything in your announcement email? 

Your business is a nonprofit dedicated to giving shelter to animals that are displaced due to national disasters and hurricane season always comes too soon. You need to raise money, all year long, so you and your team can be ready when the time comes. Spring is coming and you need to do another push to raise funds, as your coffers are running dangerously low. 

During a brainstorming session with your team, you decide to have a dog walk. But not just any dog walk. A dog-walk-a-thon! You’re going to invite both dog owners, and non-owners to walk dogs. Lots of dogs. Their own dogs, their friend’s dogs, and even dogs that are up for adoption at local shelters . . . all dogs and all people. It’s going to practically be a dog-a-palooza!

After you’ve nailed down the date, it’s time to send out the save-the-date announcements.

1. Right away, you want to let your subscribers know what’s going to take place. And while you might have a catchy name for the event, like “The BIG dog-walk-a-thon”, you have to make sure and let them know exactly what that is.

Try something like this:

An example of an announcement email for a nonprofit organization.
Include the important details in your announcement email.

Don’t worry about how long it is, just make sure that when it’s a unique event there’s enough of a description to really let your subscribers know what it is.

2. For me, the easiest part of writing an announcement for a nonprofit event is answering the question of why your subscribers should care. This is where you want to share your driving force. Why do you do what you do? This is also why they would care about what you’re doing, and why you’re hosting the event.

Maybe include some statistics that not everyone would immediately be aware of, while you’re pulling on the heartstrings. 

An example of sharing statistics in your announcement email.
Include supporting information in your announcement email.

3. With everything else, always be very clear about what you want your subscribers to do in order to be involved with this event. Whether you’re asking for volunteers or participants.

An image showing clear, clickable buttons that let readers know what to do next.
Be clear about what you want people to do in your announcement email.

How to send an announcement email

Now, we have an idea of what to say, and maybe how to say it, but when is the best time to announce something, and is one announcement enough? 

As I mentioned before, the best time to announce something is when it becomes exciting to you. In other words; when you have a date and you can begin to plan and get excited about it is when you want to send out your “save-the-date” announcement.

If you’re renovating a building, you want people to start leasing the new offices as soon as the ground is broken and a projected opening date is named. You’ll also want to send out a reminder when the offices are starting to get leased out, depending on your goal, this may be at 25-75 percent leased. 

The point is to let people know that their window of opportunity is closing. Within a few weeks of the grand opening is when you’ll want to send out the invitations, with a note on what percentage of the space is still available (if there are any spaces still available). 

An example of a real estate grand opening invitation.
A section of a real estate invitation that creates fear of missing out (FOMO) by stating how much of the space is still available.
Use details that show scarcity when possible to inspire action.

And don’t forget the reminder, a few days before the Grand Opening, with a personal note on whether or not they can still secure a space for their business.

An image of a postcard template used for reminding people of the grand opening.
Use reminders in addition to your announcement emails.

If you’re planning a parade, and you just want people to show, then you’ll want a save-the-date announcement to go out that gives people plenty of time to make arrangements to attend. A few months in advance should do the trick. And make sure to include a personal note about the background and history of the event. Follow up with a reminder within a few weeks of the event and a third within a few days of the event. Don’t forget to include tips for parking, dressing for the weather, what to bring and what to expect.

An image for a reminder of an upcoming parade that includes tips for attending the open-air event.
Don’t forget to include the pertinent details in your emails.

If you’re planning an event where people need to volunteer, rsvp, or gather donations and sponsorships, you’ll want the save-the-date to go out as soon as you have the date locked down. This could be as much as a year in advance, in some cases. Send out invitations and registration forms two weeks later and make sure to include a personal note about why this cause is important to you; this helps make it important to your potential attendees as well. 

Reminders should be sent out when the event is about a week away, and another a few days before the event takes place, for last-minute registrants and to gather donations from those who can not attend. 

Let’s recap the rules of announcement emails…

So, how do I make sure that people show up for my parties? I follow the rules of announcements:

1. I send out “save-the-date” announcements as soon as the date of the event is locked down, and I make sure to answer the following questions when I create my announcement email (I have a few favorite announcement email templates that I like to rotate, depending on the occasion):

  • What’s going on?
  • Why should the reader care (or what’s in it for them)?
  • What do you want them to do about it (call to action)?

2. Depending on the event, I send out the invitations out as early as two weeks after the “save-the-date” announcement and as late as three to four weeks before the event.

3. I always send out reminders:

  • The first, one week prior to the event
  • The second, a few days before the event

Ready to plan your next announcement? Check out our announcement email templates.

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Fake email – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. Tempemail.co – is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something anonymously on Internet.

7 Tips to Maximize the Autumn Season with Holiday Email Templates

Holidays are always exciting.

Friends and family get together, the streets buzz with shoppers, restaurants are full, gifts are exchanged — it’s an atmosphere of joy and merriment. 

It is hard to believe, but autumn is just around the corner. Kids will be heading back to school, and business owners are gearing up for the season. Restaurants are creating autumn-inspired menus. The latest fall fashion clothes and accessories are taking up window displays. Local businesses are thinking up exciting offers, and ecommerce stores are getting makeovers too.

Holidays are an excellent opportunity for business owners to maximize business and at the same time, strengthen customer relationships. 

One of the simplest ways to share this excitement with your customers is by using holiday-inspired email templates. 

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Make the holidays work for you

You might consider the holiday season to be ‘downtime,’ but making the extra effort to send the right email to the right person at the right time can turn it into the most successful time for your business. 

Autumn brings with it an array of holidays. There are federal and state holidays, religious holidays, and even some fun national holidays that you can use to your advantage. 

Did you know that September 18th is National Cheeseburger Day? Imagine how exciting it would be for your customers (if you are a restaurant or cafe) to get an email with a discount on cheeseburgers on that day. 

Or, on October 3rd, on National Boyfriend Day, your business could offer an exclusive offer to anyone buying a gift for their boyfriend. 

There are a lot of holidays to consider, and choosing the ones that are right for your audience will make all the difference. 

Why and how do personalized holiday emails work? 

Personalized emails instantly catch a reader’s attention, and have a higher chance of convincing them to take the action you want.

Say, for example, you are hosting a Thanksgiving dinner at your house. You have all your loved ones coming over, and you are both excited and anxious planning the whole affair. You receive an email from your favorite home decor store, offering you a 30% discount on Thanksgiving-inspired table mats and candles — wouldn’t you jump and grab this deal? 

Chances are, this business already knows your love of home decor, and they capitalized on the holiday season, and theme, to compel you to make a purchase. It’s a win-win for both you and the business.

While the holidays are a time to generate more sales, they also provide an occasion to strengthen customer relationships.

A simple holiday greeting email lets your customers know that you value them. This is also a great opportunity to build your brand personality and showcase your creativity.

So, how do you create holiday-inspired emails that are simple but powerful? Here are seven ways to help you get started. 

7 tips for creating autumn holiday emails

Creating holiday emails is all about capturing the essence of the holiday and adding a little something for your customers to put the ‘happy’ in happy holidays.

Here are seven easy tips for creating and sending impactful holiday emails:

1. Send holiday greetings

Okay, so not every email you send needs to drive action. Sometimes a simple email greeting is all you need to let your customers know that you value them. Everyone appreciates a brand that takes the time and effort to keep the communication going, and holiday greetings showcase that effort. If you’re not running any holiday discounts, but still want to maximize the holiday season just create a greeting email. Be creative, and right from the subject line — the first thing your customers will see — bring in the spirit of the holiday.

Here’s an example of a simple holiday greeting email celebrating the Jewish New Year: 

2. Offer a Holiday incentive 

Everyone loves a discount — especially during the holidays when people are entertaining or buying gifts for friends and family. Creating an email that offers an incentive along with a holiday greeting is sure to make people take notice and make the most of your offer. A discount coupon or a too-good-to-miss deal holiday email will have customers jumping in to grab it. 

Here’s an example of turning your simple greeting email, into a Columbus Day offer:  

3. Offer added shopping benefits 

It’s not only discounts that make people shop. Added shopping benefits like free shipping, expedited delivery, or gift wrapping are other factors that influence buying decisions. Showcase these benefits in your email and quickly drive people to take action. Everyone loves a good deal, and sometimes it’s these little details that get people excited to shop for more.

Here’s how you can create an email that combines National Boyfriend Day with added shopping benefits to get people excited:

4. Use or create holiday theme templates

When creating holiday emails, it’s not just the content but also the design that must reflect the essence of the holiday. When we think autumn, the first thing that comes to mind is earthy browns, leaves, pumpkins, coffee, and other meaningful elements associated with the season. Take inspiration from these colors and motifs of the season to create your email templates. The design of the email — the colors, fonts, images — must all enhance the spirit of the holiday.

Here’s a look at some easily customizable Thanksgiving email templates created for Constant Contact users: 

5. Host holiday-inspired events

Use an event to bring people together, market your brand and business, collaborate with other local organizations, and maximize the holiday season. Be it a large scale event, or a small in-house one — holidays are a fantastic time for hosting successful events. Capture the essence of the holiday to create a remarkable event. For example, cook up spooky menus for restaurants on Halloween, spruce up your store with red, white, and blue decor for Veteran’s Day, and host local farm to table events on Thanksgiving, etc. 

I was immediately hooked by this event invitation that I received last Halloween:

6. Create shopping guides 

Sometimes the best thing you can offer is your expertise. You know your products better than anyone else, so curate a shopping guide filled with recommendations for buying holiday gifts. You could also create a list of everything that’s happening at your store, or in your local community, during the holiday season. 

Here’s an example of a shopping guide for a much-awaited Black Friday sale: 

7. Create holiday-inspired content

It’s fun to spruce up your email design for the holidays. But, don’t forget to adjust the content. The first thing your customers will see is the subject line, and you must evoke the essence of the holiday from the start. Get creative and develop content that catches your reader’s attention immediately. Say you sell Halloween costumes, and you’re creating a discount email. Your subject line could be simple (boring!) like ‘20% off on Halloween costumes’, or it could be more playful with something like ‘Ready to look your spooky-best?’ You could also add Halloween inspired emojis to make it more relatable.

Here’s an example of a Veterans Day email from a nonprofit with content inspired by the holiday:

Do I need to create emails for every autumn holiday?

No. 

There are a lot of holidays throughout the fall —  federal and state holidays, religious holidays, national holidays — and you don’t need to create emails for all of them. 

Choose the holidays that are most relevant to your audience and the local community. Is your audience from a specific geographical location? Pick holidays that are most relevant in that region. Does your audience observe a particular religion? Pick holidays that make the most sense to them. 

For example, if you are a business owner in the US, but the majority of your customers are outside of the US, picking local holidays will not make sense.

Also, understand the need to be sensitive to religious sentiments and beliefs. Consider the meaning and the essence of the holiday and make sure there are no sensitivities attached to it. 

Capture the autumn holiday spirit with personalized emails

The autumn season brings with it many holidays that can jumpstart your fall marketing. Start planning your email campaigns, and pick the holidays that make the most sense for your customers.

These seven simple tips will help you create compelling emails, that will maximize your sales, communications and customer relationships. 

Just capture the essence of the holiday and let your email spark the joy and the meaning of it — from how the email looks, to what it says. 

Ready to start creating your autumn holiday emails? Start by picking a holiday-inspired template and create a greetings email.

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Editor’s note: This post was updated for relevance and accuracy on September 17, 2019.

Fake email – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. Tempemail.co – is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something anonymously on Internet.